Analysis Advertising News
Adrian Peter Tse
Jan 16, 2015

Wrap-up: 7+ things you need to know this week

HONG KONG – The habits of trusted brands, talent pool challenges, the Bloomberg Media CEO’s vision for media, new agency rosters, business wins and how to build service brands. Here’s a round-up of some of the stories you might have missed this week.

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1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

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3 Former Dentsu APAC heads launch regional B2B marketing agency

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4 Why so many are leaving adland to embark on 'solopreneurship'

The untapped potential of OTT for Singapore marketers

5 The untapped potential of OTT for Singapore marketers

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Havas and Moonfolks form media alliance in Indonesia

7 Havas and Moonfolks form media alliance in Indonesia

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8 Too old for the party, too young to leave—the paradox of middle age in advertising

Coca-Cola media business contract lies between Publicis and WPP

9 Coca-Cola media business contract lies between Publicis and WPP

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

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