Data Marketing
Adrian Peter Tse
Jan 23, 2015

Defining trends in service appreciation in 2015

A joint study by the Hong Kong Association for Customer Excellence (HKACE) and Ipsos looks at the needs and behavioral differences among different generations of consumers in the service industry and provides advice on how brands can deliver better customer experiences. Please see the related-article link at the bottom of the page for more details from the research.

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