streaming
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What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar
Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.
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How adland can reduce emissions from streaming ads
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
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Tencent and Iqiyi lead China's streaming revolution
A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.
Love bites: Tapping into the short drama app opportunity
Short drama apps are thriving where Quibi failed—especially in Southeast Asia. Yikai Li, GM, Global Business at Nativex, shares strategies for advertisers to leverage this rising media format, featuring apps like ReelShort and DramaBox.
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Can Netflix scale its advertising business?
In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.
Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
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