streaming

May 15, 2025

Max will revert to HBO Max after two years

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and criticism.

May 8, 2025

Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS

The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.

Feb 16, 2025

What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

Feb 4, 2025

How adland can reduce emissions from streaming ads

As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.

Oct 3, 2024

Tencent and Iqiyi lead China's streaming revolution

A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.

Aug 30, 2024

Love bites: Tapping into the short drama app opportunity

Short drama apps are thriving where Quibi failed—especially in Southeast Asia. Yikai Li, GM, Global Business at Nativex, shares strategies for advertisers to leverage this rising media format, featuring apps like ReelShort and DramaBox.