technology
The deeper dive: denstu’s global R&D unit
Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…
How Imagesbazaar is preparing for an AI-driven world
Sandeep Maheshwari, the pioneer of stock images and concept shoots in India shares company's transformational journey and gives a lowdown on how his company is getting future-ready.
Keeping up with AI search, a cookieless future, TikTok and X uncertainty
Amid digital disruption and AI automation and insights, don't lose sight of three marketing basics: experimentation, research and audience-based planning.
Why Tessa Ohlendorf left agency life for artificial intelligence
The former managing director of MediaMonks started Fabric Folks to help agencies adapt to the new AI era.
Publicis Groupe renames B2B arm Octopus Group and extends reach beyond UK
Octopus Group, acquired in 2021, is to be rebranded Publicis Pro.
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Is finding the right balance between human and machine possible?
Gen AI might've been the buzzword for 2023, but was all the hype justified? Campaign unpacks the boom of a new tech revolution, what it means for adland, and asks if finding the right balance between human and machine is truly even possible.
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