verification
Are blue ticks on social media losing clout in the face of paid verifications?
Industry honchos weigh in on the impact of paid verification models by Meta and Twitter.
Futureproofing your digital marketing efforts first requires education
In an ever-changing industry, your greatest defence is staying informed about the latest digital marketing tools and insights.
Data scraping: what is it and why should advertisers be concerned?
Campaign UK talks to leading spokespeople on the issue.
What's going on at Twitter and what can brands do about it?
The proliferation of fake accounts amid verification changes has put brands in a difficult spot.
The Swiss cheese model: Taking a bite out of ad fraud
Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.
Admix partners IAS to offer 'first ever' third-party verification for in-game ads
Four-year-old company wants to reassure advertisers that have been "hamstrung" by a lack of third-party verification for gaming ads.
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