viral marketing
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Very demure, very viral: Key brand and creator takeaways
A tongue-in-cheek TikTok video has become a global marketing sensation. But with TikTok's pace of churn, brands and advertisers are forced to trend-jack at the speed of light to avoid irrelevance.
‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real
Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.
TCL marks banner year with global projection campaign
Electronics company casts ads across New York, London, Paris and more.
BEHIND THE SCENES with 'Be a Changi millionaire' campaign
SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or website campaign, the group wanted something spectacular.
BEHIND THE SCENES with 'Be a Changi millionaire' campaign
SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or website campaign, the group wanted something spectacular.
BEHIND THE SCENES with 'Be a Changi millionaire' campaign
SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or website campaign, the group wanted something spectacular.
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