vml

Sep 19, 2024

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

Jul 5, 2024

Coca-Cola focuses on hugs in Olympics ad

The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.

Jun 6, 2024

VML chairman Mark Roalfe retires from adland after 44 years

Roalfe describes his career as a “lucky long adventure”.

Apr 17, 2024

Saving water doesn’t have to mean extreme measures, says PUB

In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.

Mar 28, 2024

Marketers uncertain about ROI from martech tools: Report

The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations.

Mar 26, 2024

Stop The Party and VML release tool to fix gendered language

MissType uses AI to analyse emails for typically male phrasing that is "authoritative" and "curt" and make suggestions for more effective direct and empathetic communications.