vml
Former TBWA chief Paul Bradbury joins VML ANZ as CEO
Bradbury, who moulded TBWA ANZ into a creative powerhouse over two decades, steps into the CEO hotseat, succeeding Tom Tearle, who bows out after five years in the role.
Mel Edwards to step down from VML after 13 years at WPP
She has most recently been global president at integrated creative network.
Nearly 1 in 2 shoppers drop purchases over poor online experiences, study finds
Shoppers' abandonment rates remain high as 48% of consumers turn to AI agents to secure better deals and filter choices, posing challenges to brands trying to win the digital shelf.
Agency Report Card 2024: VML
Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.
Brands are not choosing agencies as digital-transformation partners: report
Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.
VML & Ogilvy Japan names co-CEOs
Asuka Yokota and Joshua Goodall will bear their respective remits in the joint leadership role.
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