vml
Agency Report Card 2024: VML
Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.
VML & Ogilvy Japan names co-CEOs
Asuka Yokota and Joshua Goodall will bear their respective remits in the joint leadership role.
Audrey Kuah to exit VML APAC co-CEO role, Yi-Chung Tay takes sole charge
Kuah, who took on the Wunderman Thompson APAC CEO role in September 2023, exits after nearly 18 months, during which she oversaw the merger of Wunderman Thompson and VMLY&R.
Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary
In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.
A catchy pop tune to normalise period leaks and cramps
The campaign for Blood embraces the messy realities of menstruation through an animated music video featuring a squad of cute characters.
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The 'laziest influencer' makes cleaning effortless—literally
S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.
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