Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.
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The largest restructuring in the company's history involved the appointment of new leaders in five key business units and the executive committee.
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The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
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Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.
AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.
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