warc

2 days ago

X’s ad revenue continues to fall after Musk takeover: Warc

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

Oct 27, 2024

Spotify partners with The Trade Desk to test its own ad exchange

New ad exchange is currently in a piloting period, with Spotify looking to expand its offering by making deals with more ad tech firms and DSPs.

Aug 22, 2024

APAC ad spend growth cools as global market tops $1 trillion: WARC

China's faltering economy and a strong US dollar create headwinds, while India emerges as the region's shining star.

Aug 15, 2024

Brand safety tops list of concerns for programmatic advertisers: WARC

The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries

Jul 24, 2024

Cannes Lions and Warc owner Ascential to be acquired for $1.5 billion

Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.

May 9, 2024

Agencies caution advertisers against knee-jerk response to rise of social media

Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.