wpp

1 day ago

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

1 day ago

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.

3 days ago

Performance and staff numbers decline across global agency groups in 2024, as restructures continue

An analysis of key trends from the performance of global holding companies through 2024.

Mar 10, 2025

Coca-Cola media business contract lies between Publicis and WPP

Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.

Mar 10, 2025

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.

Mar 6, 2025

WPP invests in Stability AI to drive brand storytelling

Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.