wpp
Publicis scoops Coca-Cola media in North America
WPP has lost the account after a closed review.
A tale of two holding companies: WPP and Publicis
WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.
Performance and staff numbers decline across global agency groups in 2024, as restructures continue
An analysis of key trends from the performance of global holding companies through 2024.
Coca-Cola media business contract lies between Publicis and WPP
Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.
WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.
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WPP invests in Stability AI to drive brand storytelling
Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.
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