wpp
Revealed: latest hybrid working policies at new 'big six'
Campaign asked the holdcos about requirements to be in-office.
WPP retires Hogarth and launches WPP Production
Richard Glasson, former global chief executive of Hogarth, will oversee WPP Production.
Dyson shortlists three networks in global $500 million media review
IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.
Jaguar Land Rover picks winner in expanded global agency review
Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.
AKQA restructures in Japan under Itochu JV
AKQA Tokyo is dissolved as a legal entity, to be merged with AKQA uka, the WPP agency's joint venture with Itochu, into a single entity known as AKQA Japan.
‘Advertising is going to look different’: WPP’s Kate Scott-Dawkins on next year’s big trends
Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author explains what’s driving the shift.
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