Ad Nut
Aug 19, 2020

A 'Loo jam' sounds disgusting, but you have to see it

Our resident critic finds a Singapore rap-style PSA about toilet hygiene habits quite endearing. (Ad Nut, are you OK?)

Ad Nut admires the people of the Singapore National Environmental Agency and Tribal Worldwide for this new PSA regarding toilet hygiene. Any serious treatment of a brief like this would be as stinky as poo-poo, so your only real choice is to make it ridiculous. They have done so, with the rap-adjacent stylings of actress Siti Khalijah and a series of silly effects. And Ad Nut for one is grateful.

And admit it, you probably won't forget to flush it, clean it, bin it, dry it (baby). All these bathroom procedures seem overly complicated to a simple woodland creature such as Ad Nut, so it's no wonder you humans need a musical reminder about all the steps. Ad Nut only wonders why there's no reminder to wash your hands after you do your business—but perhaps that's unnecessary in Singapore thanks to earlier PSAs. 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

16 hours ago

Richard Edelman reflects on Cannes and regrouping ...

Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.’

18 hours ago

How Unilever Thailand's cookie-cutting exercises ...

CASE STUDY: Despite the delay in cookie deprecation, the FMCG giant is finding greater success in proactively creating campaigns in Thailand using new identity solutions.

18 hours ago

Not why, but how: Forsman & Bodenfors’ mission to ...

The agency's head of people operations and global CEO share their path to Fair Pay Workplace Certification and explain its benefits to help others in the industry follow suit.

19 hours ago

Creative Minds: Eve Liu on giving up a career in ...

After fulfilling her parents' wishes for her to study law, Ogilvy Shanghai's creative group head decided to take a different path after graduation.