'Inactivewear', a collection of unisex, luxe-loungewear, is designed to help you stay comfy on the couch while staying on trend, according to its creators: streaming provider Binge, online retailer The Iconic and creative agency Thinkerbell.
An integrated campaign including PR, influencers, print, radio and digital is promoting the line.
Ad Nut loves the winkingly clever choice of super relaxed models in the video above.
The companies say the collection is available in sizes XS to XL at The Iconic, while stocks last.
Any chance of some XXXXXXS sizes? Asking for a friend.
CREDITS
Clients: BINGE & THE ICONIC
Creative, PR & Influencer engagement: Thinkerbell
Production Company: Clockwork Films
Photographer: Janyon Boshoff
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