AsiaRooms.com campaign puts spotlight back on hotel selection

AsiaRooms.com is inviting participants to submit a short video demonstrating their passion for travelling and an eye for the details that make a holiday and hotel room stay memorable.

The contest is hosted on Facebook until 11 April when the winner will have their room review videos featurerd on AsiaRooms.com's YouTube channel and walk away with up to $10,000 in cash and prizes.

The campaign surrounding the contest aims to put the spotlight back on the hotel room. The project follows a recent survey conducted by AsiaRooms.com which indicated that one in every three Singaporeans believe having the right hotel room can make or break a holiday.

Andrew Pumphrey, managing director at AsiaRooms.com, said they are aiming to reach the increasingly mobile and socially active audiences who love to travel and have a desire to tell people about it.

“In today’s highly commoditised online travel industry, many consumers are so focused on getting the best deals that the choice of the hotel room may possibly have taken a backseat. AsiaRooms.com wants to bring the focus back on the consumers with a campaign that focuses on them finding ‘The right room’,” he told Campaign.

The campaign will mainly run across new media channels and include outreach efforts with opinion leaders in the blogosphere.