BBH's action comedy take for Vaseline men's range

The TVC spot features a crazed director in the middle of filming an action movie with a motley crew of actors poised as action heroes and villains. However, the director viciously complains that a stand in stunt double for popular Thai actor Ken Theeradeth has too many dark spots on his face; his uneven skin tone contrasting too much with the Theeradeth's unblemished face. The director threatens to call off the project, but Vaseline Men’s Facewash comes to the rescue.

The TVC captures Asian style action comedy in all its humour, leading creative director at BBH Asia Pacific, Tinus Strydom to say that it “may be the funniest Vaseline commercial to date.”

The TVC has been touted as a breakthrough commercial to engage with the younger Thai male audience, and to keep up the momentum for Vaseline Men’s campaign efforts in the region.

Credits:

Agency BBH Asia Pacific

Creative director Tinus Strydom

Director Surapong Ploensang 

Associate creative director Adrian Chan 

Associate creative director Douglas Hamilton 

Producer Richard Mayo-Smith 

Head of account management Christina Chong

Account director Midori Watanabe

Account manager Minah Lim

Account executive Rebecca Lee

Planning director Ayesha Walawalkar

Senior planner Alexis deMontaigu 

Production company Phenomena

Post production company The Mill

Audio post production Fuse Asia