Big Cola and musical animals show what happens when you dream big

The one-minute TV spot, entitled ‘Zookeeper’ was directed by The Sweet Shop’s Mario Zozin.

The campaign is also supported by print, in-store, OOH, radio and digital including Facebook and a mobile app.

“Working with over a dozen wild animals in South-Africa was a unique experience, as were the weeks spent exploring our audio options to find out which of those animals were important and made for the best composition,” said Zozin. “All of this, combined with a lengthy visual effects process, led to a truly big story that I am quite proud to have brought to life.”

Big Cola is one of the brands of Ajegroup, a leader in the Latin American beverage market.  Southeast Asia is also a key market.

CREDITS

Title ‘Zoo Keeper’
Client Big Cola
Agency Saatchi & Saatchi, Bangkok
Executive creative director Joel Clement
Creative director Graham Painter
Regional account director Sarah O’Flaherty
Production company The Sweet Shop
Director Mario Zozin
Executive producer Claire Davidson
DOP Phillip Haberlandt
editor and company Adam Hussy at Finito, Thailand
Post production The Post Bangkok
Music composition Ian Lew and Gerard Fitzgerald at Song Zu, Singapore