The work by VCCP London involves Australians living in the UK as 'human adverts' for the chocolate bar that is popular down under.
Cadbury is sponsoring Australians living in the UK to spread the word about its Caramilk bar, a popular confectionery down under.
Australians who have signed up to take part in the campaign have been given merchandise that says: "It’s amazing, just ask this Aussie."
A film shows the 'human adverts' telling the public that Caramilk is "better than a barbie on Bondi" and "my partner actually gets jealous of it".
The work was created by Ben Evans and Adam Sears.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
