Campaign UK
Jul 12, 2022

Cadbury Caramilk keeps urging Britons to 'Just ask an Aussie'

The work by VCCP London involves Australians living in the UK as 'human adverts' for the chocolate bar that is popular down under.

Cadbury is sponsoring Australians living in the UK to spread the word about its Caramilk bar, a popular confectionery down under.

Australians who have signed up to take part in the campaign have been given merchandise that says: "It’s amazing, just ask this Aussie."

A film shows the 'human adverts' telling the public that Caramilk is "better than a barbie on Bondi" and "my partner actually gets jealous of it".

The work was created by Ben Evans and Adam Sears.

Source:
Campaign UK

Related Articles

Just Published

8 hours ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

9 hours ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

10 hours ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

10 hours ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.