Chow Sang Sang's new campaign captures a lifetime of joy

The campaign focuses on the jewellery brand's role at treasured moments in life, including dating, being with friends, getting a promotion or attending a wedding.

It hopes to echo Chow Sang Sang's brand philosophy of enriching life’s beautiful memories in the lustre and dazzle of unforgettable jewellery.

The new brand image campaign covers TV, print and OOH in Greater China, for which the company spent HK$50 million (US$6 million) on production and media placement.

“We understand the emotion behind a piece of jewellery,” said Emily Li, Chow Sang Sang brand GM. “This new brand image represents the important role that Chow Sang Sang plays in every emotional and deeply personal moment of a woman’s life.”