DDB highlights safety, quality in Petron Gasul campaign

Aside from the TVC, the campaign features radio and poster exposure.

According to DDB, the campaign is anchored on the sense of assurance, and targets astute housewives who regard their families as their top priority. As such, the kitchen is a source of pride for most moms in the country, which is why they ensure that they don’t leave anything to chance and use only the best products for the family.

With only minimal advertising, Petron Gasul remains a trusted LPG brand due to credibility shared with its mother company Petron and for being in the market for more than 40 years.

However, the rise of rip-offs and fake LPG tanks sold at lower prices infiltrating the markets has given the need to strengthen Petron Gasul’s image as the best value brand. Also, the company wanted to educate its consumers by placing a safety seal which helps them detect an authentic Petron Gasul tank.

The campaign features Kris Aquino, a popular celebrity and sister of the incumbent Philippine president. She was selected due to her status as mother, actress, host and top endorser to boost brand credibility. 

Credits:

Client Petron Corporation
Accounts Roy Santiago / Kat Manotok / Eunice Santos
Creatives Eric Salazar / Cardy Santos / Gomer Barce / Kerwin Nicolas
Director Onat Diaz
Producer Irene Chingcuangco
Production house Production Village
Post-Production Roadrunner