In an effort to reach out to football enthusiasts, customers now only have to reload their DiGi Prepaid, Prepaid Internet or to activate DiGi Postpaid Friend and Family services to get contest entries.
Customers who answer football trivia questions correctly then stand to win win a trip for two anywhere in the world to watch any football match of their choice from August to next May 2011.
DiGi ‘Bola! Bola! Bola!’ offers free SMS, SMS Alert packages and customers rewards from Canon, Starbucks, Panasonic, Adidas, Osim, Mayflower and The Library as well.
As creative agency for the campaign, Grey Kuala Lumpur developed a complete through-the-line activation drive which includes TV and radio commercials, print ads, on-ground events, online and social media contests rolled out from this month.
The official website will further drive existing and potential customers to participate with latest news, contests, downloads and rewards announcements being updated throughout the campaign.
The campaign's media launch featured radio deejays JJ and Ean from Hitz.fm literally living in a billboard for a total of 50 hours. The live-in billboard was conceptualized and organized by DiGi, AMP Radio Networks and media agency Starcom.
Grey KL had previously pre-launched the campaign virally on 10 May with videos posted on YouTube. The viral videos titled 'What’s in the yellow ball?' can be viewed via the campaign’s official website. The campaign revolves around a ‘yellow ball’, symbolising ‘Your passport to football everywhere’.
Credits:
Project Bola! Bola! Bola!
Client DiGi Telecommunications
Creative agency Grey Group, Kualar Lumpur
Creative head Kelvin Chong
Creative director Darry Tan
Copywriters Sagar Paranjpe, Eu Jin Foong, Nurul Fathma
Account servicing Sean Lim, Spencer Teh
Exposure Print, radio, online, events
Customers who answer football trivia questions correctly then stand to win win a trip for two anywhere in the world to watch any football match of their choice from August to next May 2011.
DiGi ‘Bola! Bola! Bola!’ offers free SMS, SMS Alert packages and customers rewards from Canon, Starbucks, Panasonic, Adidas, Osim, Mayflower and The Library as well.
As creative agency for the campaign, Grey Kuala Lumpur developed a complete through-the-line activation drive which includes TV and radio commercials, print ads, on-ground events, online and social media contests rolled out from this month.
The official website will further drive existing and potential customers to participate with latest news, contests, downloads and rewards announcements being updated throughout the campaign.
The campaign's media launch featured radio deejays JJ and Ean from Hitz.fm literally living in a billboard for a total of 50 hours. The live-in billboard was conceptualized and organized by DiGi, AMP Radio Networks and media agency Starcom.
Grey KL had previously pre-launched the campaign virally on 10 May with videos posted on YouTube. The viral videos titled 'What’s in the yellow ball?' can be viewed via the campaign’s official website. The campaign revolves around a ‘yellow ball’, symbolising ‘Your passport to football everywhere’.
Credits:
Project Bola! Bola! Bola!
Client DiGi Telecommunications
Creative agency Grey Group, Kualar Lumpur
Creative head Kelvin Chong
Creative director Darry Tan
Copywriters Sagar Paranjpe, Eu Jin Foong, Nurul Fathma
Account servicing Sean Lim, Spencer Teh
Exposure Print, radio, online, events
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