Dulux TVC shows paint that can stand up to ‘A lot of living’

The 30-second piece, aptly titled ‘A Lot of Living’, features a cast of characters including a shaggy, wet dog and a pair of ice-cream-cone-wielding kids, all of whom slide along the walls in stylised, painted silhouettes—leaving behind a trail of destruction.

The TVC is meant to stress that while life can throw a lot of muck and accidents at your average New Zealand wall, the paint, which comes in colors inspired by the New Zealand landscape, cleans off easily, according to the companies.

This is the second collaboration between The Sweet Shop, Clemenger BBDO Wellington and Dulux in this series. The first, 'Weather', focusing on Dulux Weather Shield paint, was directed by The Sweet Shop's Melanie Bridge in March.

CREDITS

Agency Clemenger BBDO, Wellington, New Zealand
Client Dulux
Product Wash and Wear
Title ‘A Lot of Living’
Executive creative director Philip Andrew
Creative director Brigid Alkema
Senior copywriter Mitch Alison
Agency producer Martin Gray
Production company The Sweet Shop
Director Pete Circuitt
Producer Penny Foster
Executive producer Fiona King
VFX supervisor Nick Burridge
Animation supervisor Dan Brown
Design Pete Circuitt
2D painters / animators Charles Cumming and Eachen Chen
Compositing Dvir Kutson Gilboa, Nick Burridge and Pete Circuitt
Animators Dan Brown and Pete Circuitt