EnergyAustralia hot-tub TVC is first splash in new campaign phase

The new commercials follow the August launch of a rebranding spot that featured a 15-foot slingshot hurling the company's representatives out into the world to observe customers firsthand.

The campaign, which is being rolled out Australia-wide across TV, online, print, outdoor and cinemas,  features the energy company's employees popping up in a refrigerator and a hot tub, among other places. The aim is to show the company's interest in helping consumer save energy.

Leo Burnett Sydney is responsible for the whole campaign, including a new logo developed when TRUenergy acquired EnergyAustralia and chose to adopt the acquiree's identity.

The category is not one most people are excited about; they don't think about it except when the bill comes. So the challenge was to create work that people would notice and be entertained by, the agency stated.

CREDITS

Credits for Fridge and Treadmill
Client: EnergyAustralia
Agency: Leo Burnett, Sydney
Andy DiLallo, Chief Creative Officer
Iggy Rodriguez, Creative Group Head/Writer
Justin Carew, Creative Group Head/Art Director
Jason Young, Designer
TC Miles, Strategy Director
Margot Fitzpatrick, Executive Producer Broadcast
Wendy Gilles, TV Producer
Paul Everson, Group Business Director
Libby Weston-Webb, Senior Business Director
Neil Duncan, Snr Business Manager
Harold Einstein, Director
Station Film, Production Company
Production Producer, Eric Liney
Production Facilitation, Curious Film
The Mill NYC, Post
Simon Lister, Nylon Studios, Sound Design
Peter Sciberras, The Butchery, Editor
Vanja Cernjul, Director of Photography

Credits for Spa
Client: EnergyAustralia
Agency: Leo Burnett, Sydney
Chief Creative Officer: Andy DiLallo
Writer: Iggy Rodriguez
Art Director: Justin Carew
Client Services Director: Peter Bosilkovski
Senior Business Director: Libby Weston-Webb
Senior Account Manager: Kayleigh Chapman
Agency TV Producer: Tim Denton
Production Company: Robbers Dog
Director: Adam Stevens
Producer: Helen Hendry
VFX and Post Production: The Editors
VFX Producers: Nicoletta Rousianos
Grade: Ben Eagleton – The Editors
Editor: Peter Whitmore – The Editors
Music Composer: Gerard Fitzgerald
Sound Design: Craig Porteils
Music and Sound Producers: Larissa Coupe
Music Creative Director: Remesh Sathiah

Print Credits
Client: EnergyAustralia
Agency: Leo Burnett, Sydney
Chief Creative Officer: Andy DiLallo
Art Director: Justin Carew
Copywriter: Iggy Rodriguez
Photographer: David Stewart
Producer: Michelle Brown