The TVC, created by independent creative agency Phibious, takes place on New Year’s Eve when families traditionally gather—except for one young boy who is separated from his bus-driving father. The 60-second spot concludes with the boy and the rest of his family surprising the father with a bottle of Coca-Cola.
“Coca-Cola has always been about connecting people,” said Pham Nha Uyen, Senior IMC manager at The Coca-Cola Company Vietnam. “Coca-Cola’s role is to continuously refresh traditional values."
According to Millward Brown, Coca Cola’s New Year's campaign in Vietnam last year made it the number one brand associated with the Lunar New Year. This year's campaign has been produced by The Sweet Shop Bangkok.
Credits
Regional Creative Director: Stuart Mills
Creative Director: Alberto Talegon
Copywriters: Hien Ngo & Mara Calibara
Art Directors: Tuan Ho & Thuc Vu
Planning: My Linh & Tran Le Trung
Client Servicing: Tran Quan & Quynh Vy
Agency Producer: Tram Tran
Production House: The Sweet Shop
Executive Producer: Claire Davidson
Producer: Andy Ho
Film Director: Mark Lever
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