Mar 30, 2010

Evian | Baby Inside | Global

Evian is hoping to bring out everybody's inner child with an international 'Baby Inside' print campaign.

The new drive follows Evian’s ‘Rollerbabies’ viral campaign, which generated over 45 million viewership in November 2009 and became a global phenomenon. It also achieved a Guinness World Record last year.

French agency BETC Euro RSCG has released eight print designs and projects a very down-to-earth tone with its photography. The people in the photographs wear T-shirts featuring baby bodies. The stars are in fact real life people, according to the agency. They reflect the simplicity and natural emotions of the ‘Live Young’ tagline.

The team adds: “This campaign describes youth in a universal language that is easily understood whatever one’s age, gender or nationality.” The campaign will initially launch in Singapore, Thailand, Australia and Russia. The April release reaches to China, Dubai and Qatar.


Evian Baby Inside print campaign
Evian Baby Inside campaign
Evian Baby Inside campaign
Credits:
Project Baby Inside
Client Evian
Creative agency BETC Euro RSCG, Paris
Global creative director Rémi Babinet
Art director Agnès Cavard
Copywriter Valérie Chidlovsky
Photographer Nathaniel Goldberg
Exposure Print


Related Articles

Just Published

13 hours ago

Oat-of-here: Oatly’s top creative exits—with one ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

14 hours ago

Move and win roundup: Week of March 31, 2025

The shop has tapped award-winning industry veteran Kazuya Nakajima as its new executive creative director.

14 hours ago

Yahoo appoints Josh Line as CMO to revitalise brand

Line joins from Paramount and is expected to help Yahoo regain cultural relevance and strengthen its presence in the digital landscape.

14 hours ago

Hakuhodo appoints new president & CEO for Hakuhodo ...

Effective April 1, Akihiko Imai takes the helm as president and CEO of Hakuhodo International, succeeding Shuntaro Ito as the agency pushes forward with its mid-term business plans.