Leo Burnett Mumbai taps Bollywood pair for Wella Kolestint

Despite having chemistry with Abraham for years, Basu expresses her longing to still feel appreciated in this new TVC for P&G's Wella Kolestint.

The TVC taps into the real story of a woman not getting noticed by her man. The campaign leverages the fact that women's hair colour needs today have evolved from the conventional grey coverage to looking ‘noticeably’ different. 

"We zeroed in on one single fact that women want the power to get noticed and appreciated over the years. A single compliment, years into a relationship, makes them smile for days,” said Gaurav Lalwani, regional account director at Leo Burnett Mumbai.

Speaking from personal experience, Leo Burnett Mumbai ECD Nitesh Tiwari agrees that women have this urge to be noticed when they change their look. “Every time my wife asks me, 'Notice anything new about me?' I always felt like a deer caught in the headlights. This real life incident was an apt trigger for me to create the Wella Kolestint film," he said.

Credits: 

Agency Leo Burnett Mumbai
Executive creative director Nitesh Tiwari
Creative director Ashwiny Iyer
Art director Kenneth Barnes
Regional account director Gaurav Lalwani
Account director Divya Bhartia
Brand associate Vanita D'Mello
National films head Kevin Affonso}
Films executive Shraddha Singhvi
Director Sunhil Sippy
Production house Highlight Films