Olympus highlights the power of the classic for new OM-D series

The Olympus OM-D series takes inspiration for its vintage look from the company's classic camera, the 1970s-era OM- 1 SLR.

The new TVC debuted last week as the product has just hit the shops.

The less is more spot aims to reinforce the idea that the camera has a classic look but with high-tech features inside. In Hong Kong, giant billboard domination is in full swing in high-traffic MTR stations in Causeway Bay, Kowloon Tong and Central.

The print and OOH and TVC campaign is extended as a regional campaign in Malaysia, Singapore and, for the first time, Australia.

Tony Hon, creative partner of Turn, said that Olympus Hong Kong campaign is a successful case which has become a reference for other markets.

Over the past few years, Turn has created a series of elegant and memorable ad campaigns for Olympus, including 'Simple is Beauty', XZ-1, PEN, Respect.