An event to unveil Omniwomen was hosted by Joanne Lao (CEO of TBWA Greater China) together with Serge Dumont (vice chairman of Omnicom Group and chairman Omnicom Asia Pacific) and Janet Riccio (executive vice president at Omnicom Group and dean of Omnicom University) where the above video was shown.
The group includes representatives from BBDO, DDB, Cosine, C_Space Jigsaw, Ketchum, Kreab, PHD, Porter Novelli, TBWA and TRO.
The mission of this community is to serve as a catalyst for increasing the influence and number of women leaders throughout Omnicom, according to the network.
The business case for a seemingly HR-centric initiative like this is clear, said Dumont. "Companies providing more equitable opportunities for women are known to perform better. But the simple fact is that women make up half the population. Our agencies must reflect that reality and be as diverse as the world of which they are a part."
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