Advertising The Work
Ad Nut
Aug 12, 2020

Snickers tweaks its ad formula for post-lockdown confusion

A new spot by BBDO New York shows a man who gives new meaning to an 'in-the-flesh' gathering.

“First visitors,” for Snickers (Mars) by BBDO New York

The inadvertent show of underwear on a Zoom call has become a cliché. BBDO New York found the post-lockdown equivalent for this funny 15-second Snickers TVC.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Top 10 electronics brands in Southeast Asia

1 Top 10 electronics brands in Southeast Asia

Related Articles

Friday silliness: Watch fun ads from Pump, Hyundai and Snickers
Jan 22, 2021
Ad Nut

Friday silliness: Watch fun ads from Pump, Hyundai ...

BBDO tells staff to launch own offices amid COVID-19 crisis
Mar 20, 2020
Lindsay Stein

BBDO tells staff to launch own offices amid ...

Snickers creates AI-generated José Mourinho for personalised messages
Jun 25, 2024
Marianne Calnan-Holland

Snickers creates AI-generated José Mourinho for ...

This Snickers 2018 organiser is so bad it came out in March
Apr 6, 2018
Ad Nut

This Snickers 2018 organiser is so bad it came out ...

Just Published

Gemini 3 becomes the default model for AI Overviews
Jan 29, 2026
Joseph Arthur

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Google criticised after blocking measurement comparing YouTube and TV
Jan 29, 2026
Lucy Shelley

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Inside Campaign Connect Indonesia: what matters to Indonesian marketers
Jan 29, 2026
Staff Reporters

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Meta hits $200 billion revenue milestone on AI-powered ad surge
Jan 29, 2026
Staff Reporters

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.