Under its long-running 'You're not you when you're hungry' banner, Snickers, along with BBDO Guerreo, created a somewhat deranged planner book. The 'Disorganiser' features some rather confounding features and "depicts one’s life when hungry: clueless, misleading, confused, and overall chaotic", according to the agency.
The most amusing 'mistake': The 2018 item came out two months late. The brand gave it to members of the press in March during the Philippines launch of Snickers Oats, and also gave it away in Malaysia. In addition, winners of a promo contest in those two markets can receive the item.
The humour may not be up to some of the consumer-oriented ads in the campaign, but it's amusing, and Ad Nut doesn't often get to point out PR work, so here you go.
Ad Nut worries about the Snickers Oats product itself though. Hopefully the addition of oats didn't require the removal of any lovely, delicious peanuts.
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