Twitch takes you through the considerations you need to check off before delving into the gaming playground.
Gaming 101 for Brands is a tutorial designed to help marketers adapt and refine communications strategies in an age where consumers demand interaction and engagement from brands. Built around seven key steps, Twitch takes you through the considerations you need to check off before delving into the gaming playground.
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Industry leaders tells Campaign that banning young people from social-media platforms is often seen as inefficient, cumbersome, and expensive.
Spencer's purpose-led marketing strategy continues to drive significant business growth and customer engagement for the insurance giant.
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OMD will take over Hoka’s media account from UM in China following a competitive pitch.
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Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
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