Standard Chartered | Little Champions | Singapore

Advertising will run across Singapore, Hong Kong, Korea, Malaysia, Indonesia and the UAE. Standard Chartered has also partnered with MasterCard for the project. The campaign kicked off in Singapore where five children were selected to march in the stadium for the UEFA Champions League match held at Old Trafford.

In the next phase of the campaign two tickets to the semi-final match, plane tickets and hotel accommodation will be given to two lucky winners. This phase will last until March this year. The finale kicks off in Madrid in May.

“We video-graphed the 'Little champions’ as they made their way to these matches and the footage along with the registration forms are now available on the Standard Chartered websites,” said Vic Sithasanan, general manager at Proximity Singapore.

Digital marketing agency Deploy Digital is using direct marketing and social media to compliment the campaign.

The campaign coincides with MasterCard’s mission to bring “priceless experience” to consumers.

“This is the first time Asian children were given this privilege. It’s usually European children or local children from the location that have this opportunity. It was a once in a lifetime opportunity and very different from the usual gift or money back promotions,” Sithasanan added.



Credits:
Project Little Champions
Client Standard Chartered
Creative agency BBDO/Proximity Singapore
Chief creative officer Jean-Paul Burge
Executive creative director Danny Searle
Creative director Jonathan McKenzie
Art director Johnny Chua
Copywriter Shivram Pillai
Media agency Deploy Digital
Exposure Print, online