Mar 19, 2010

Aviva | Ironman 70.3 Campaign | Singapore

Aviva has kick-started its official campaign for the Ironman 70.3 event alongside BBDO/Proximity in Singapore.

Themed around the concept of ‘preparation in life’, Aviva's Ironman campaign features local triathletes in an effort to relate to the Singapore public. David Lim, nicknamed Yellowfish, is a well-known swimming coach and a member at the Singapore Swimming Committee. Sarah Tan will be the female face of the campaign design. Her interest in the Ironman competition began a few years ago, and ironically started with an attempt to combat a fear of water.

“Preparing for the Ironman is not very different from preparing for life,” said Danny Searle, chief creative officer at BBDO/Proximity Singapore. As the campaign illustrates, ‘life goes beyond 70.3 miles’ and people should leave nothing to chance.

Joanna Ash, head of brand and marketing services at Aviva added: “Being able to complete the event requires strength and stamina but, most importantly, it requires preparation.”

BBDO is aligned with Aviva globally since last September.




Credits:
Project Ironman 70.3 Campaign
Client Aviva
Creative agency BBDO/Proxmity, Singapore
Chief creative officer Danny Searle
Exposure Print, online


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