Aviva | Ironman 70.3 Campaign | Singapore

Themed around the concept of ‘preparation in life’, Aviva's Ironman campaign features local triathletes in an effort to relate to the Singapore public. David Lim, nicknamed Yellowfish, is a well-known swimming coach and a member at the Singapore Swimming Committee. Sarah Tan will be the female face of the campaign design. Her interest in the Ironman competition began a few years ago, and ironically started with an attempt to combat a fear of water.

“Preparing for the Ironman is not very different from preparing for life,” said Danny Searle, chief creative officer at BBDO/Proximity Singapore. As the campaign illustrates, ‘life goes beyond 70.3 miles’ and people should leave nothing to chance.

Joanna Ash, head of brand and marketing services at Aviva added: “Being able to complete the event requires strength and stamina but, most importantly, it requires preparation.”

BBDO is aligned with Aviva globally since last September.




Credits:
Project Ironman 70.3 Campaign
Client Aviva
Creative agency BBDO/Proxmity, Singapore
Chief creative officer Danny Searle
Exposure Print, online