Jun 22, 2009

Standard Chartered | Vir.us | Global

Standared Chartered Bank has launched a large-scale social media campaign to educate the world's youth on the misnomers of HIV/AIDS through an engaging animated story to be featured over the course of six webisodes.

The campaign, driven by TBWATEQUILA in Hong Kong. The vehicle for the campaign comes through the animated story Mr HIV.



Credits:
Project Vir.us
Client Standard Chartered Bank
Creative agency TBWATEQUILA, Hong Kong
Executive creative director Mark Ringer
Head of digital creative Betty Ho
Senior designer Joe Au
Designer Yuen Yee Lui
Developer Liang Shu
Head of art Patrick Tom
Viral producer Jenny Lee
Copywriter Star Nkanyezi Masango
Art director Hoon Kim
Viral editor Harry Yiu
Project management Micheal Bertin
Strategy Ben Fielding, Nathalie Gaveau, Joanne Lao, Louise Kristensen
Exposure Online

Related Articles

Just Published

2 hours ago

Creative Minds: Kate Enright would rather take ...

From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.

4 hours ago

40 Under 40 2024: Tom Geekie, Jaywing

His progressive leadership has propelled Jaywing's growth to new heights as shown by a string of new clients, steady growth, and an assured DEI vision.

4 hours ago

Salesforce and Google expand partnership to boost ...

The collaboration offers businesses greater flexibility to develop tailored AI solutions, enabling faster and smarter customer service through multimodal capabilities, real-time insights and seamless platform integrations.

4 hours ago

DoubleVerify to add URL-level reporting amid CASM ...

DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.