Swarovski launches interactive global campaign, targets include Shanghai, Seoul, Hong Kong

The campaign, which runs throughout September, aims to promote the company's fall/winter collection by creating premium experiences for consumers. 

For the campaign, the company has roped in Stockholm-based creative agency Perfect Fools. 

The interactive campaign will run across 2300 stores along with online, social media and mobile elements, where consumers will be treated like "royalty for a month" in a host of environments including fashion, music and nightlife. 

Concurrently, a global contest is in progress with a top prize of a styling session in Paris. In addition, consumers in Paris, Hong Kong and New York will have the chance to win 100 free jewels, on a first-come basis.

"Our goal with this campaign is to reach and influence an audience that embodies the slash-generation which inspired our Creative Director to create the Fall/Winter Collection," said Yelena Leshchinsky, Swarovsky's head ofcommunication.

Patrick Gardner, CEO Perfect Fools, added, "It is a great honour to support such a well-respected global brand, and one working so consistently to set the pace of change when it comes to brand communication, with a global initiative like Kingdom of Jewels."