Feb 12, 2009

TAT | Bustling Thai Tourism | Thailand

The Tourism Authority of Thailand (TAT) has launched a Leo Burnett-produced television drive to encourage locals to take up more domestic trips.

The “Bustling Thai Tourism, Burgeoning Thai Economy” campaign runs on national TV, and aims to convince Thais the excitment of domestic traveling while indirectly helping the grass-root communities.





Credits:
Project Bustling Thai Tourism, Burgeoning Thai Economy
Client Tourism Authority of Thailand
Creative agency Leo Burnett Bangkok
Creative director Keeratie Chaimoungkalo
Art director Pipat Uraporn
Copywriter Denchai Kheereeluk
Planner Duangporn Pornpilaisawat
Account service Anocha Luksanasut, Samira Thancharoenkit, Peraya Sansaneesoontorn
Production house Film Cooking
Director of photography Dol Padungvichian
Exposure Television

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