travel
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Klook grows up: From travel app to experiences brand, and now, IPO-bound
Klook’s next trip is Wall Street. Marketer Marcus Yong and TSLA’s Eunice Tan look back on a decade of turbulence, their new campaign with Marie Kondo, and turning bookings into something bigger... transformation.
Chinese outbound travel set for 25% rebound in shoulder season: EternityX
Lower costs, visa-free access, and FIT travel bump the rebound in Chinese outbound tourism, with spending set to hit US$250 billion.
Top 10 travel brands in Southeast Asia 2025
Vietnam Airlines retains its top spot as Southeast Asia’s top travel brand in 2025. Check out Campaign’s exclusive insights from its research with Pureprofile.
How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
How programmatic digital out-of-home can help capture the attention of Chinese travellers
Brands can benefit from the ongoing surge in global tourism driven by travellers from China by relying more heavily on an integrated strategy anchored around programmatic digital-out-of-home says Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media
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Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure
By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets in India, potential buyers have a chance to win a trip to various destinations.
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