There's certainly no smoking in this tobacco ad

INDONESIA - A TVC by Bates CHI & Partners Jakarta and The Sweet Shop for the A-Mild cigarette brand appears to tacitly admit the inherent danger of the product by equating it with risky, you-only-live-once activities such as cliff jumping.

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Client: A-Mild cigarettes, Sampoerna Tobacco

Agencies/Production: Bates CHI & Partners Jakarta, The Sweet Shop, Lynx Films, PSN Spain

Market: Indonesia

Press release quote: "Little connections are happening all over the globe, in every walk of life, every activity, every language," said Mario Zozin, director. "We’re celebrating these connections and inspiring people to take action—to shrug off the boring old routine and begin doing the things they dream of.”

Comments: Art, skydiving, wheeling a girl around in a shopping cart...smoking. Same thing really. Totally comparable.

CREDITS

Client: PT. Sampoerna Tb
Title: ‘Connected'
Agency: Bates Chi & Partners, Jakarta
Executive Creative Director: Hendra Lesmono
Creative Director: Iyan Hendrik Susanto
Art Director: Kevin Reinaldo
Copywriter: Izzat Zulhijman
Agency Producer: Keumala Dewi

Production Company: The Sweet Shop & Lynx Films
Director: Mario Zozin
Executive Producers: Claire Davidson & Rob O’Hare
Producer: Ivy Low
DOP: Stuart Graham
Line Production Company: PSN Spain
Editor: Adam Hussey (Finito, Bangkok)
Post Production: The Posthouse, Indonesia
Music: Schnack Music Manufacture

Source:

Campaign Asia

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