Last year's event in Hong Kong attracted over 900 attendees comprised of 700 senior executives delegates and 250 screaming teenage fans of a YouTube star. This year’s “Brands as Creators” themed event will be held at The Ritz-Carlton Millenia Singapore and will showcase companies that brands can co-create powerful content.
“As brands increasingly look to co-create or develop their own content, they face the challenge of moving towards an effective model of publishing, with the right tools for acceleration," said Thomas Crampton, Global Managing Director of Social@Ogilvy. "We have a stellar line-up for Social Matters in Singapore, with discussions ranging from pitfalls to avoid, to the secrets of award-winning content and innovations in audience reach."
For more details and how to register visit www.socialmatters.asia.