Racheal Lee
Oct 16, 2012

Vaseline Men presents a clean slap scene

SINGAPORE - Vaseline has launched the second installment of a TVC campaign for its men’s face wash product range in Malaysia and Thailand.

Developed by BBH Asia-Pacific, the TVC features an angry eagle-eyed director on the set of his own television commercial. However, he can’t get his protégé to slap her lead actor boyfriend in a scene and is horrified to discover that the actor's oily face is putting the actresss off.

Enter the product, Vaseline Men Antispot Whitening Oil Control Face Wash, which leaves the actor’s skin bright, oil-free and ready for...not slapping.

“Face wash ads are normally all science and ingredients and steely looks to camera,” said Tinus Strydom, creative director at BBH Asia Pacific. “Well, we slapped the crap out of that cliché.”

Targeted at young Southeast Asian men, there is also a print element to this second installment of the campaign. The first installment was launched in November.

“Our latest Vaseline Men’s Face Wash campaign is a good example of how the creative execution has perfectly dramatised the product benefit,” said Sebastian Devoto, Vaseline Global marketing director.

Related Articles

Just Published

13 hours ago

Women to Watch 2024: Tanya Phathanathong, ADA

From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.

14 hours ago

Move and win roundup: Week of April 28, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from oOh!media, Supersolid, CulturalPulse, Greenpark and more.

14 hours ago

Childhood bedwetting is nothing to be ashamed ...

In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.