Pete Mitchell, global media innovations director for Mondelez, talks about Asia's evolving media landscape and how programmatic buying fits into it, in this offstage interview at the recent Media360Summit in Hong Kong.
Using data to gain insights on audiences was a major theme that weaved all through the Media360 Summit in February. In this video Mitchell talks about how his firm puts that idea into practices and addresses questions about content versus context, media channel versus audience, and cost versus effectiveness. Find out how the worlds largest snack foods brand is thinking about its strategy in the digital age.
Media360Summit interview videos presented in conjunction with DataXu
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