Pete Mitchell, global media innovations director for Mondelez, talks about Asia's evolving media landscape and how programmatic buying fits into it, in this offstage interview at the recent Media360Summit in Hong Kong.
Using data to gain insights on audiences was a major theme that weaved all through the Media360 Summit in February. In this video Mitchell talks about how his firm puts that idea into practices and addresses questions about content versus context, media channel versus audience, and cost versus effectiveness. Find out how the worlds largest snack foods brand is thinking about its strategy in the digital age.
Media360Summit interview videos presented in conjunction with DataXu
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
.png&h=268&w=401&q=100&v=20250320&c=1)
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
