Staff Reporters
Mar 19, 2015

Video: Ryan Higa on how brands should work with YouTube stars

Ryan Higa discusses how brands should approach working with a YouTube star such as himself, how he analyses his fans' reactions to his work and how he naturally incorporates brands into his videos without being seen as a shill.

wide player in 16:9 format. Used on article page for Campaign.

Higa spoke with Campaign Asia-Pacific offstage at the Media360Summit, expanding on some of the points he raised in the panel discussion he was part of.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Publicis climbs the highest in APAC media rankings ...

PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.

1 day ago

Netflix is going all out for Squid Game season ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.