Why China's carnival of consumption may be at a turning point
Alibaba has done it again - smashing GMV records while spreading 11.11 sales further and wider globally. But with the backdrop of souring US relations and Jack Ma preparing to take a step back, how is this annual event set to change in future?
Campaign China's Jenny Chan filed this video report from the Shanghai Expo Centre where Alibaba set up a live countdown and reporting hub.
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ABC's 'Ladies, We Need To Talk' took home the top gong, alongside winners from across the country.
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Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.
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Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.
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