Why China's carnival of consumption may be at a turning point
Alibaba has done it again - smashing GMV records while spreading 11.11 sales further and wider globally. But with the backdrop of souring US relations and Jack Ma preparing to take a step back, how is this annual event set to change in future?
Campaign China's Jenny Chan filed this video report from the Shanghai Expo Centre where Alibaba set up a live countdown and reporting hub.
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With over two decades of creative experience, the former chief creative of BBDO Greater China is bringing his talents to McCann Worldgroup, which has been shaking up its China leadership team over the past year.
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
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Captiv8 will join forces with the group's Influential and Epsilon.
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