Westpac campaign asks New Zealand to 'Start asking' money questions

The 90-second TVC leading off the campaign, which debuts today, touches on questions such as whether God exists, whether we are alone in the universe and who shot the character JR in the popular 1980s TV drama Dallas.

The aim of the campaign, according to DDB Group New Zealand, is to get consumers to think about why they are able to ask the big questions in life, yet remain uncomfortable discussing money issues. The brand's message is that consumers should ask, because "Help is what we do".

The brand's Facebook page reinforces the theme with an apparently real-time display of questions that Kiwis are asking on Twitter. This appears alongside poll questions that ask consumers to rate their grasp of money management and submit questions they'd like to have answered.

CREDITS

Agency: DDB Group New Zealand
Client: Westpac 

Agency:
Executive Creative Director – Andy Fackrell
Copywriter /Art Director: Jonathan McMahon
Art Director/copywriter: Lisa Fedyszyn
Executive Producer: Judy Thompson
Agency Producer: Rosie Grayson

RAPP Tribal

Rob Limb: Managing Director
Paul Pritchard: Digital Services Director
Aaron Goldring: Creative Director
Ian Hulme: Digital Planner

Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
DOP: John Toon
Editor: Tim Mauger
Grade: Pete Ritchie @ Toybox
Online: Blockhead

Sound Production Co: Franklin Rd
Audio Engineer: Jon Cooper
Music: “Dirty Paws” Monsters and Men
Group Business Director: Zoe Alden
Account Director: Jenny Travers
Account Manager: Oliver Gould

Head of Planning:  Lucinda Sherborne
Planning Director:  Rupert Price

Client:

General Manager of Marketing: Martine Jager
Head of Brand: Sharon Van Gulik
Senior Brand Manager: Michael Healy
Brand Manager: Rebeccah Reynolds