An oddly shaped sculpture of a man and some oddly shaped football pitches won multiple Grand Prix awards at Spikes Asia 2017 tonight in Singapore as 'Meet Graham' by Clemenger BBDO Melbourne won four Grand Prix and 'The unusual football field project' by CJ Worx of Thailand won three.
(Note: The photos above are presented in the same order as the ceremony.)
SPECIAL AWARDS
Agency Network of the Year:
- BBDO
- Dentsu
- Ogilvy & Mather
Agency of the Year:
- Dentsu Tokyo
- Clemenger BBDO Melbourne
- Colenso BBDO Auckland
Independent Agency of the Year:
- CJ Worx Bangkok
- Fred & Farid Shanghai
- Enjin Tokyo
Media Agency of the Year:
- PHD Auckland
- OMD Singapore
- Dentsu X, Makati, The Philippines
Spikes Palm Award:
- Tohokushinsha Film Japan
- Revolver WIll O'Rourke Australia
- Joinery USA
In a new award for this year, the following agencies won country-level Agency of the Year honours:
- Australia: Clemenger BBDO
- China: Fred & Farid Shanghai
- Hong Kong: Cheil Worldwide
- India: Taproot Dentsu Mumbai
- Indonesia: Hakuhodo Indonesia
- Japan: Dentsu Tokyo
- Malaysia: Isobar Kuala Lumpur
- New Zealand: Colenso BBDO Auckland
- Philippines: Dentsu Jayme Syfu
- Singapore: Ogilvy & Mather
- South Korea: Cheil Worldwide Seoul
- Thailand: CJ Worx Bangkok
FULL LIST OF GRAND PRIX WINNERS
Note: The Film Craft jury did not award a Grand Prix.
TITLE | Client | Product | Entrant / Idea Creation | Country |
CREATIVE EFFECTIVENESS | ||||
BREWTROLEUM | DB BREWERIES/HEINEKEN | BREWTROLEUM | COLENSO BBDO, Auckland | NEW ZEALAND |
DESIGN | ||||
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND |
DIGITAL CRAFT | ||||
THROUGH THE DARK | GOOGLE PLAY MUSIC | R/GA SYDNEY | AUSTRALIA | |
DIGITAL | ||||
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
DIRECT | ||||
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
ENTERTAINMENT | ||||
GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT INC. | GRAVITY DAZE 2 | HAKUHODO INC., Tokyo | JAPAN |
FILM | ||||
HARD MAN TO IMPRESS, SCARED, TREEHOUSE | PEDIGREE | DOG ADOPTION | COLENSO BBDO, Auckland | NEW ZEALAND |
GRAND PRIX FOR GOOD | ||||
THE IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, AFGHANISTAN | ANALOGUE WEARABLE | McCANN INDIA, Mumbai / McCANN HEALTH, Mumbai | INDIA |
HEALTHCARE | ||||
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
INNOVATION | ||||
SMILE LOCK OUTLET | TOYOTA | TOYOTA I-ROAD | DENTSU INC., Tokyo | JAPAN |
INTEGRATED | ||||
ADIDAS ODDS | ADIDAS | ADIDAS SHOE | TAPROOT DENTSU, Mumbai | INDIA |
MEDIA | ||||
MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE RESEARCH | McCANN MELBOURNE | AUSTRALIA |
MOBILE | ||||
ARTS SCIENCE MUSEUM: INTO THE WILD | GOOGLE, LENOVO AND WWF | LENOVO PHAB 2 PRO AND GOOGLE TANGO | MEDIAMONKS, Amsterdam / GOOGLE ASIA PACIFIC, Singapore / LENOVO, Singapore / MARINA BAY SANDS, Singapore / WWF SINGAPORE | THE NETHERLANDS |
MUSIC | ||||
SUMMER WONDERLAND | AIR NEW ZEALAND | AIR NEW ZEALAND | HOST SYDNEY | AUSTRALIA |
OUTDOOR | ||||
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND |
PR | ||||
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
PRINT & OUTDOOR CRAFT | ||||
FLOUNDER FISH, OCTOPUS, LOTUS ROOT, MACKEREL, ONION, MUSHROOM, OKRA | SAGAWA SHOYU INC. | SOY SAUCE | OGILVY & MATHER JAPAN, Tokyo | JAPAN |
PRINT & PUBLISHING | ||||
BUILD THE FUTURE 1 | DKSH (THAILAND) LTD. | LEGO | OGILVY, Bangkok | THAILAND |
PROMO & ACTIVATION | ||||
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND |
RADIO | ||||
SMARTWIG | THE STAR SYDNEY | THE STAR SYDNEY | BASHFUL, Sydney / KIND AGENCY, Sydney | AUSTRALIA |
FULL WINNER LISTS
Notes: In the tables below, multiple wins by the same work in the same level (Gold, Silver, Bronze) indicate wins in different sub-categories, which we have not listed for brevity's sake. We have also listed only the entrant company and have left out columns that list production, media, PR and other partner agencies/companies. See spikes.asia for complete details and to see the work itself.
CREATIVE EFFECTIVENESS
Title | Client | Product | Entrant / Idea Creation | Country | Prize |
BREWTROLEUM | DB BREWERIES/HEINEKEN | BREWTROLEUM | COLENSO BBDO, Auckland | NEW ZEALAND | Creative Effectiveness Grand Prix |
#MACITBETTER | MCDONALDS AUSTRALIA | MCDONALDS BIG MAC | DDB SYDNEY | AUSTRALIA | Creative Effectiveness Spike |
DESIGN
Title | Client | Product | Entrant / Idea Creation | Country | Prize |
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND | Grand Prix |
HEAT TECH WINDOW | UNIQLO | HEAT TECH | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | Gold Spike |
THE SOY SAUCE POSTER | SAGAWA SHOYU INC. | SOY SAUCE | OGILVY & MATHER JAPAN, Tokyo | JAPAN | Gold Spike |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Spike |
BENGAL CLASSICAL MUSIC FESTIVAL | BLUES COMMUNICATION | BENGAL CLASSICAL MUSIC FESTIVAL | IKIGAI DESIGN, Dhaka | BANGLADESH | Silver Spike |
EMERGENCY COLLECTIBLES | KOBE SHIMBUN | DISASTER PREVENTION | DENTSU INC., Tokyo | JAPAN | Silver Spike |
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND | Silver Spike |
SAVLON HEALTHY HANDS CHALK STICKS | SAVLON, ITC | SAVLON HEALTHY HANDS CHALK STICKS | OGILVY & MATHER MUMBAI | INDIA | Silver Spike |
THE EDIBLE BUSINESS CARD | SAGA CITY | SAGA NORI (SEAWEED) / CITY PROMOTION | GEOMETRY GLOBAL, Tokyo | JAPAN | Silver Spike |
THE STUDY OF HUMAN BEING | DENTSU ADVERTISING AWARDS SELECTION COUNCIL | DENTSU ADVERTISING AWARDS 2016 | DENTSU INC., Tokyo | JAPAN | Silver Spike |
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER | JBL | JBL HEADPHONES | CHEIL WORLDWIDE, Hong Kong | HONG KONG | Silver Spike |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Spike |
THE RESPONSIVE LOOKBOOK | DIESEL | JOGGJEANS | FRED & FARID SHANGHAI | CHINA | Silver Spike |
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND | Silver Spike |
THE IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, AFGHANISTAN | ANALOGUE WEARABLE | McCANN INDIA, Mumbai / McCANN HEALTH, Mumbai | INDIA | Silver Spike |
HEAT TECH WINDOW | UNIQLO | HEAT TECH | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | Silver Spike |
THE SOY SAUCE POSTER | SAGAWA SHOYU INC. | SOY SAUCE | OGILVY & MATHER JAPAN, Tokyo | JAPAN | Silver Spike |
THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR IMPLANTS | CHE PROXIMITY, Sydney | AUSTRALIA | Silver Spike |
THE EDIBLE BUSINESS CARD | SAGA CITY | SAGA NORI (SEAWEED) / CITY PROMOTION | GEOMETRY GLOBAL, Tokyo | JAPAN | Bronze Spike |
VOICE CHOCOLATE | NTT DOCOMO, INC. | BRAND COMMUNICATION | HAKUHODO INC., Tokyo | JAPAN | Bronze Spike |
EMERGENCY COLLECTIBLES | KOBE SHIMBUN | DISASTER PREVENTION | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
GET BACK, TOHOKU. | EAST JAPAN RAILWAY COMPANY | TOHOKU SHINKANSEN | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
PENGUIN FROZEN STORYBOOK | PENGUIN BOOKS | PENGUIN FROZEN STORYBOOK | TBWA\SHANGHAI | CHINA | Bronze Spike |
THROUGH THE DARK | GOOGLE PLAY MUSIC | R/GA SYDNEY | AUSTRALIA | Bronze Spike | |
HEAT TECH WINDOW | UNIQLO | HEAT TECH | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | Bronze Spike |
URDU POEATRY | KASHMIR COOKING OIL & BANASPATI | KASHMIR COOKING OIL & BANASPATI | BBDO PAKISTAN, Lahore | PAKISTAN | Bronze Spike |
MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE RESEARCH | McCANN MELBOURNE | AUSTRALIA | Bronze Spike |
DEAD WHALE | GREENPEACE PHILIPPINES | DEAD WHALE | DENTSU JAYME SYFU, Makati City | THE PHILIPPINES | Bronze Spike |
MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE RESEARCH | McCANN MELBOURNE | AUSTRALIA | Bronze Spike |
WWF DISAPPEARING TIGER | HEINEKEN TIGER | DESIGN | JONES KNOWLES RITCHIE, Singapore | SINGAPORE | Bronze Spike |
COGY WHEELCHAIR | TESS CO., LTD. | COGY | TBWA\HAKUHODO, Tokyo / TESS, Sendai / TOHOKU UNIVERSITY, Sendai | JAPAN | Bronze Spike |
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND | Bronze Spike |
COGY WHEELCHAIR | TESS CO., LTD. | COGY | TBWA\HAKUHODO, Tokyo / TESS, Sendai / TOHOKU UNIVERSITY, Sendai | JAPAN | Bronze Spike |
SAVLON HEALTHY HANDS CHALK STICKS | SAVLON, ITC | SAVLON HEALTHY HANDS CHALK STICKS | OGILVY & MATHER MUMBAI | INDIA | Bronze Spike |
PENGUIN FROZEN STORYBOOK | PENGUIN BOOKS | PENGUIN FROZEN STORYBOOK | TBWA\SHANGHAI | CHINA | Bronze Spike |
MODERN KIDAI SHORAN | NIHONBASHI CULTURAL EXCHANGE FESTIVAL EXECUTIVE COMMITTEE | NIHONBASHI REVITALIZATION | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT INC. | GRAVITY DAZE 2 | HAKUHODO INC., Tokyo | JAPAN | Bronze Spike |
THE STUDY OF HUMAN BEING | DENTSU ADVERTISING AWARDS SELECTION COUNCIL | DENTSU ADVERTISING AWARDS 2016 | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
THE BOTTOM 100 | FUND FOR PEACE | COMBATING GLOBAL POVERTY | HAVAS AUSTRALIA, Sydney | AUSTRALIA | Bronze Spike |
DIGITAL CRAFT
Title | Client | Product | Entrant / Idea Creation | Country | Prize |
THROUGH THE DARK | GOOGLE PLAY MUSIC | R/GA SYDNEY | AUSTRALIA | Grand Prix | |
MY SOLE STORY | NIKE | RUNNING | AKQA, Shanghai | CHINA | Gold Spike |
ARTS SCIENCE MUSEUM: INTO THE WILD | GOOGLE, LENOVO AND WWF | LENOVO PHAB 2 PRO AND GOOGLE TANGO | MEDIAMONKS, Amsterdam / GOOGLE ASIA PACIFIC, Singapore / LENOVO, Singapore / MARINA BAY SANDS, Singapore / WWF SINGAPORE | THE NETHERLANDS | Gold Spike |
INDUSTRIAL JP | 7 FACTORIES COMMISSIONED THIS WORK | SMES IN JAPAN | DENTSU INC., Tokyo | JAPAN | Silver Spike |
THROUGH THE DARK | GOOGLE PLAY MUSIC | R/GA SYDNEY | AUSTRALIA | Silver Spike | |
GLICODE | EZAKI GLICO CO., LTD. | CORPORATE | DENTSU INC., Tokyo | JAPAN | Silver Spike |
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE | GOOGLE JAPAN G.K. | DENTSU TEC, Tokyo / GOOGLE, Tokyo / DENTSU INC., Tokyo | JAPAN | Silver Spike | |
GREEN LIGHT RUN | ADIDAS JAPAN | PUREBOOST | TBWA\HAKUHODO, Tokyo | JAPAN | Silver Spike |
THROUGH THE DARK | GOOGLE PLAY MUSIC | R/GA SYDNEY | AUSTRALIA | Bronze Spike | |
HISTORY OF THE INTERNET | YAHOO! JAPAN | YAHOO! | BIRDMAN, Tokyo / YAHOO JAPAN CORPORATION, Tokyo / JH KAGAKU, Tokyo / TEEMA, Tokyo | JAPAN | Bronze Spike |
HITOTOKI CLOCK | KING JIM CO., LTD. | HITOTOKI | DENTSU INC., Tokyo / CEKAI INC., Tokyo | JAPAN | Bronze Spike |
GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT INC. | GRAVITY DAZE 2 | HAKUHODO INC., Tokyo | JAPAN | Bronze Spike |
INDUSTRIAL JP | Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry Co., Ltd. / Sakamoto Factory Ltd. / Goko Hatsujo, Co., Ltd. / Iwasahaguruma Co., Ltd / YUKI Precision Co., Ltd. | SMES IN JAPAN | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
MY SOLE STORY | NIKE | RUNNING | AKQA, Shanghai | CHINA | Bronze Spike |
DRAW AND RELEASE | SAMSUNG ELECTRONICS | GALAXY S7 EDGE | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRALIA, Melbourne | AUSTRALIA | Bronze Spike |
ARTS SCIENCE MUSEUM: INTO THE WILD | GOOGLE, LENOVO AND WWF | LENOVO PHAB 2 PRO AND GOOGLE TANGO | MEDIAMONKS, Amsterdam / GOOGLE ASIA PACIFIC, Singapore / LENOVO, Singapore / MARINA BAY SANDS, Singapore / WWF SINGAPORE | THE NETHERLANDS | Bronze Spike |
DIGITAL
Title | Client | Product | Entrant / Idea Creation | Country | Award |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Grand Prix |
THE BILLION POINT GIVEAWAY | VELOCITY FREQUENT FLYER | VELOCITY FREQUENT FLYER POINTS | CHE PROXIMITY, Sydney | AUSTRALIA | Gold Spike |
ANZ #HOLDTIGHT | ANZ | ANZ BANK | TBWA\MELBOURNE | AUSTRALIA | Gold Spike |
TATA CAPITAL SALAAM LOANS | TATA CAPITAL | TATA CAPITAL LOANS | TATA CAPITAL, Mumbai / LEO BURNETT INDIA, Mumbai | INDIA | Gold Spike |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Spike |
#REDEFINEWOMEN | HOST | #REDEFINEWOMEN | HOST SYDNEY | AUSTRALIA | Silver Spike |
THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR IMPLANTS | CHE PROXIMITY, Sydney | AUSTRALIA | Silver Spike |
THE RESPONSIVE LOOKBOOK | DIESEL | JOGGJEANS | FRED & FARID SHANGHAI | CHINA | Silver Spike |
#BEATME | UN WOMEN | ANTI-DOMESTIC VIOLENCE AWARENESS | BBDO PAKISTAN, Lahore | PAKISTAN | Silver Spike |
SHACKLETON'S RETURN | HYUNDAI MOTOR | HYUNDAI MOTOR BRAND CAMPAIGN | INNOCEAN WORLDWIDE, Seoul | SOUTH KOREA | Silver Spike |
THROUGH THE DARK | GOOGLE PLAY MUSIC | R/GA SYDNEY | AUSTRALIA | Silver Spike | |
GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT INC. | GRAVITY DAZE 2 | HAKUHODO INC., Tokyo | JAPAN | Silver Spike |
INSTANT BUZZ / SAMURAIDRONECATIDOL-SUPERHUMANRUBE-GOLDBERGVIEWER-WARNINGTOOEXPLOSIV | NISSIN FOOD PRODUCTS CO., LTD. | CHIKIN RAMEN | DENTSU INC., Tokyo | JAPAN | Silver Spike |
#THINGSDONTJUDGE (INTEGRATED) | EBAY INDIA | E-COMMERCE | BBDO INDIA, Mumbai | INDIA | Silver Spike |
DONATE 4 BIRDS | THE NEW ECOSYSTEM | CONSERVATION INTERNATIONAL JAPAN | CHARITIES & NON-PROFIT | DENTSU INC., Tokyo / DLX INC., Tokyo | JAPAN | Silver Spike |
#BEATME | UN WOMEN | ANTI-DOMESTIC VIOLENCE AWARENESS | BBDO PAKISTAN, Lahore | PAKISTAN | Silver Spike |
STING "REMAKE THE BOXER" | PEPSICO | STING ENERGY DRINK | BBDO PAKISTAN, Lahore | PAKISTAN | Silver Spike |
YOUR NAME GOES HERE | MONASH UNIVERSITY | MONASH UNIVERSITY | Y&R MELBOURNE | AUSTRALIA | Silver Spike |
KNOW YOU AGAIN | Baidu | BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE | BAIDU, Beijing | CHINA | Silver Spike |
HAND MEETS HAND | TIFFANY & CO. | BRIDAL JEWELRY | HAKUHODO INC., Tokyo / HAKUHODO DY MEDIA PARTNERS, Tokyo / WHITE, Tokyo | JAPAN | Silver Spike |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Spike |
TIME WITH MUM | ROAD SAFETY COMMISSION | DRIVER AWARENESS | 303 MULLENLOWE, Perth | AUSTRALIA | Silver Spike |
BUY OUT SLAVERY | A+E NETWORKS ASIA | 'ROOTS' TV SERIES | GOVT SINGAPORE, Singapore | SINGAPORE | Bronze Spike |
INDUSTRIAL JP | Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry Co., Ltd. / Sakamoto Factory Ltd. / Goko Hatsujo, Co., Ltd. / Iwasahaguruma Co., Ltd / YUKI Precision Co., Ltd. | SMES IN JAPAN | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
ELECTION IN THE DARK | YAHOO JAPAN CORPORATION | WEBSERVICE | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
BOOMEWRONG | TBD | NON PROFIT SOCIAL AWARENESS | FACEBOOK CREATIVE SHOP, Singapore | SINGAPORE | Bronze Spike |
GOULBURN VALLEY FOOD TOURS | SPC ARDMONA | GOULBURN VALLEY | MEDIAMONKS, Amsterdam / LEO BURNETT MELBOURNE | THE NETHERLANDS | Bronze Spike |
IMMORTAL ADOPTION | THAI DOG HOUSE | THAI DOG HOUSE | BBDO BANGKOK | THAILAND | Bronze Spike |
ELECTION IN THE DARK | YAHOO JAPAN CORPORATION | WEBSERVICE | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
PARKINSON’S CHALLENGE | PARKINSON'S NSW | PARKINSON'S DISEASE | J. WALTER THOMPSON, Sydney | AUSTRALIA | Bronze Spike |
GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT INC. | GRAVITY DAZE 2 | HAKUHODO INC., Tokyo | JAPAN | Bronze Spike |
SUMMER WONDERLAND | AIR NEW ZEALAND | AIR NEW ZEALAND | HOST SYDNEY | AUSTRALIA | Bronze Spike |
HOLLYWOOD REJECTS LA VIE D'ADELE HOLLYWOOD REJECTS AMOUR HOLLYWOOD REJECTS ENTRE LES MURS |
ALLIANCE FRANÇAISE DE SINGAPOUR | CINE-CLUB | ALLIANCE FRANçAISE DE SINGAPOUR, Singapore / OGILVY & MATHER SINGAPORE | SINGAPORE | Bronze Spike |
V SKILLS, V SKILLS - SMOKE BOMBING | FRUCOR AUSTRALIA | BEVERAGES | CLEMENGER BBDO SYDNEY / TKT SYDNEY | AUSTRALIA | Bronze Spike |
TOUCH OF CARE | PROCTER & GAMBLE | VICKS | PROCTER & GAMBLE, Singapore / PUBLICIS SINGAPORE | SINGAPORE | Bronze Spike |
SEARCH FOR THE GOBLIN'S BRIDE | KFC | KFC | OGILVY & MATHER PHILIPPINES, Makati City | THE PHILIPPINES | Bronze Spike |
REINVENTING THE ATHLETE TOUR | NIKE | KD9 | MINDSHARE CHINA, Shanghai | CHINA | Bronze Spike |
PREMMIE PROUD | BABYLOVE | NAPPIES | BWM DENTSU, Sydney | AUSTRALIA | Bronze Spike |
REINVENTING THE ATHLETE TOUR | NIKE | KD9 | MINDSHARE CHINA, Shanghai | CHINA | Bronze Spike |
FASTER FASHION | TENCENT TECHNOLOGY LTD | AI | FCB SHANGHAI | CHINA | Bronze Spike |
PERSONAL INNOVATION ACT | SOFTBANK CORP. | SOFTBANK CORP. | SIX, Tokyo / HAKUHODO INC., Tokyo | JAPAN | Bronze Spike |
THE TAILOR MADE STORE | CHADSTONE SHOPPING CENTRE | CHADSTONE SHOPPING CENTRE | BWM DENTSU, Melbourne | AUSTRALIA | Bronze Spike |
MAJOLICA MUSEUM | SHISEIDO CO., LTD. | MAJOLICA MAJORCA | SHISEIDO, Tokyo / BBMEDIA, Tokyo | JAPAN | Bronze Spike |
#MYREALCAREERLINE | THE WOMEN'S FOUNDATION LIMITED | THE WOMEN'S FOUNDATION | J. WALTER THOMPSON HONG KONG | HONG KONG | Bronze Spike |
DIRECT
Title | Client | Product | Entrant / Idea Creation | Country | Prize |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Grand Prix |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Spike |
ADIDAS ODDS | ADIDAS | ADIDAS SHOE | TAPROOT DENTSU, Mumbai | INDIA | Gold Spike |
PITCHING FRENCH FILMS TO HOLLYWOOD | ALLIANCE FRANÇAISE DE SINGAPOUR | CINE-CLUB | ALLIANCE FRANçAISE DE SINGAPOUR, Singapore / OGILVY & MATHER SINGAPORE | SINGAPORE | Silver Spike |
EMERGENCY COLLECTIBLES | KOBE SHIMBUN | DISASTER PREVENTION | DENTSU INC., Tokyo | JAPAN | Silver Spike |
CORRECTING HISTORY | THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA | THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA | TBWA\SANTIAGO MANGADA PUNO, Makati City | THE PHILIPPINES | Silver Spike |
SCHOOL FOR JUSTICE | FREE A GIRL MOVEMENT INDIA | A SCHOOL AND EDUCATION PROGRAMME | FLEISHMANHILLARD INDIA, Mumbai / J. WALTER THOMPSON AMSTERDAM | INDIA | Silver Spike |
EMERGENCY COLLECTIBLES | KOBE SHIMBUN | DISASTER PREVENTION | DENTSU INC., Tokyo | JAPAN | Silver Spike |
GLICODE | EZAKI GLICO CO., LTD. | CORPORATE | DENTSU INC., Tokyo | JAPAN | Silver Spike |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Spike |
AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRALIA, Melbourne | AUSTRALIA | Silver Spike |
AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRALIA, Melbourne | AUSTRALIA | Silver Spike |
CHILD REPLACEMENT PROGRAMME | PEDIGREE | DOG ADOPTION | COLENSO BBDO, Auckland | NEW ZEALAND | Silver Spike |
THE BILLION POINT GIVEAWAY | VELOCITY FREQUENT FLYER | VELOCITY FREQUENT FLYER POINTS | CHE PROXIMITY, Sydney | AUSTRALIA | Silver Spike |
THE BILLION POINT GIVEAWAY | VELOCITY FREQUENT FLYER | VELOCITY FREQUENT FLYER POINTS | CHE PROXIMITY, Sydney | AUSTRALIA | Silver Spike |
EMERGENCY COLLECTIBLES | KOBE SHIMBUN | DISASTER PREVENTION | DENTSU INC., Tokyo | JAPAN | Silver Spike |
CHILD REPLACEMENT PROGRAMME | PEDIGREE | DOG ADOPTION | COLENSO BBDO, Auckland | NEW ZEALAND | Silver Spike |
THE LONG-LASTING UNIFORM | I.P. TRADING | HYGIENE | BBDO BANGKOK | THAILAND | Bronze Spike |
HEAT TECH WINDOW | UNIQLO | HEAT TECH | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | Bronze Spike |
THE RESPONSIVE LOOKBOOK | DIESEL | JOGGJEANS | FRED & FARID SHANGHAI | CHINA | Bronze Spike |
ANZ #HOLDTIGHT | ANZ | ANZ BANK | TBWA\MELBOURNE | AUSTRALIA | Bronze Spike |
AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRALIA, Melbourne | AUSTRALIA | Bronze Spike |
SAFETY BAGS | TESCO | FRUIT & VEGGIE PLASTIC BAGS | CHEIL WORLDWIDE, Hong Kong | HONG KONG | Bronze Spike |
THE RIDERLESS BIKE | STEVE WAUGH FOUNDATION | THE CAPTAIN'S RIDE | HAVAS AUSTRALIA, Sydney | AUSTRALIA | Bronze Spike |
DEAD WHALE | GREENPEACE PHILIPPINES | DEAD WHALE | DENTSU JAYME SYFU, Makati City | THE PHILIPPINES | Bronze Spike |
MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE RESEARCH | McCANN MELBOURNE | AUSTRALIA | Bronze Spike |
HEAT TECH WINDOW | UNIQLO | HEAT TECH | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | Bronze Spike |
ALERT AD | VICTORIAN GOVERNMENT | FIRE READY VICTORIA | BWM DENTSU, Melbourne / COLUMBUS, Melbourne | AUSTRALIA | Bronze Spike |
THE RESPONSIVE LOOKBOOK | DIESEL | JOGGJEANS | FRED & FARID SHANGHAI | CHINA | Bronze Spike |
SHACKLETON'S RETURN | HYUNDAI MOTOR | HYUNDAI MOTOR BRAND CAMPAIGN | INNOCEAN WORLDWIDE, Seoul | SOUTH KOREA | Bronze Spike |
CORRECTING HISTORY | THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA | THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA | TBWA\SANTIAGO MANGADA PUNO, Makati City | THE PHILIPPINES | Bronze Spike |
SCHOOL FOR JUSTICE | FREE A GIRL MOVEMENT INDIA | A SCHOOL AND EDUCATION PROGRAMME | FLEISHMANHILLARD INDIA, Mumbai / J. WALTER THOMPSON AMSTERDAM | INDIA | Bronze Spike |
SNAPLICATIONS | MCDONALD'S AUSTRALIA | HR / EMPLOYMENT | VML, Sydney | AUSTRALIA | Bronze Spike |
ALERT AD | VICTORIAN GOVERNMENT | FIRE READY VICTORIA | BWM DENTSU, Melbourne / COLUMBUS, Melbourne | AUSTRALIA | Bronze Spike |
ADIDAS TALE OF TWO | ADIDAS | ADIDAS SHOE | TAPROOT DENTSU, Mumbai | INDIA | Bronze Spike |
MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE RESEARCH | McCANN MELBOURNE | AUSTRALIA | Bronze Spike |
CORRECTING HISTORY | THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA | THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA | TBWA\SANTIAGO MANGADA PUNO, Makati City | THE PHILIPPINES | Bronze Spike |
ENTERTAINMENT
Title | Client | Product | Entrant / Idea Creation | Country | Prize |
GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT INC. | GRAVITY DAZE 2 | HAKUHODO INC., Tokyo | JAPAN | Grand Prix |
HOEEKI - THE FRIDGE | MUDAH.MY | ONLINE CLASSIFIEDS | ISOBAR, Kuala Lumpur | MALAYSIA | Gold Spike |
PITCHING FRENCH FILMS TO HOLLYWOOD | ALLIANCE FRANÇAISE DE SINGAPOUR | CINE-CLUB | ALLIANCE FRANçAISE DE SINGAPOUR, Singapore / OGILVY & MATHER SINGAPORE | SINGAPORE | Gold Spike |
GRANDPA’S TV | E-LIFE MALL | E-LIFE MALL BRANDING | J. WALTER THOMPSON TAIWAN, Taipei City | CHINESE TAIPEI | Silver Spike |
WOW GIRLS' LAB | TAIWAN WACOAL | WACOAL SPORTS | X-LINE HYPERMEDIA, Taipei | CHINESE TAIPEI | Silver Spike |
#BEATME | UN WOMEN | ANTI-DOMESTIC VIOLENCE AWARENESS | BBDO PAKISTAN, Lahore | PAKISTAN | Silver Spike |
GLICODE | EZAKI GLICO CO., LTD. | CORPORATE | DENTSU INC., Tokyo | JAPAN | Silver Spike |
INSTANT BUZZ | NISSIN FOOD PRODUCTS CO., LTD. | CHIKIN RAMEN | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
HOEEKI - THE TREADMILL | MUDAH.MY | ONLINE CLASSIFIEDS | ISOBAR, Kuala Lumpur | MALAYSIA | Bronze Spike |
TOUCH OF CARE | PROCTER & GAMBLE | VICKS | PROCTER & GAMBLE, Singapore / PUBLICIS SINGAPORE | SINGAPORE | Bronze Spike |
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND | Bronze Spike |
CUBE MOVIE | SAMSUNG ELECTRONICS | GALAXY S8 | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | Bronze Spike |
THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR IMPLANTS | CHE PROXIMITY, Sydney | AUSTRALIA | Bronze Spike |
FILM CRAFT
Title | Client | Product | Entrant / Idea Creation | Country | Prize |
VODACOM IPO | VODACOM TANZANIA | VODACOM | DIRECTORS THINK TANK, Petaling Jaya / AGGREY & CLIFFORD, Dar es Salaam | MALAYSIA | Gold Spike |
TOKYO CULTURE STORY | BEAMS | BEAMS | SIX, Tokyo / HAKUHODO INC., Tokyo | JAPAN | Gold Spike |
THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR IMPLANTS | CHE PROXIMITY, Sydney | AUSTRALIA | Gold Spike |
RE-THINK SPEED | TAC | RE-THINK SPEED TOWARDS ZERO CAMPAIGN | BLACKBIRD, Sydney / CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Spike |
WELCOME TO THE OTHER SIDE | LION | TOKYO DRY | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | Gold Spike |
GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT INC. | GRAVITY DAZE 2 | HAKUHODO INC., Tokyo | JAPAN | Gold Spike |
UNDER ONE ROOF | EDGE PROP | EDGE PROP | BONSEY JADEN, Singapore | SINGAPORE | Silver Spike |
LAZADA - BLASTOFF | LAZADA GROUP | E-CART SERVICES | DIRECTORS THINK TANK, Petaling Jaya / LEO BURNETT, Kuala Lumpur | MALAYSIA | Silver Spike |
SCHOOL BUS | LIPTON | LIPTON TEA | THE SWEET SHOP, Auckland / adam&eveDDB, London | NEW ZEALAND | Silver Spike |
THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR HEARING IMPLANT | REVOLVER/WILL O'ROURKE, Sydney / CHE PROXIMITY, Sydney | AUSTRALIA | Silver Spike |
DYLAN | LOTTO NEW ZEALAND | LOTTERY | THE SWEET SHOP, Auckland / DDB GROUP NEW ZEALAND, Auckland / LOTTO NEW ZEALAND, Remuera | NEW ZEALAND | Silver Spike |
COSMETIC RUBE GOLDBERG MACHINE | SHISEIDO JAPAN CO.,LTD | COSMETICS | DENTSU INC., Tokyo | JAPAN | Silver Spike |
RAT'S TALE | NZ TRANSPORT AGENCY | NZ TRANSPORT AGENCY | FINCH, Sydney / CLEMENGER BBDO | TOUCHCAST, Wellington | AUSTRALIA | Silver Spike |
JAPAN - WHERE TRADITION MEETS THE FUTURE | JAPAN NATIONAL TOURISM ORGANIZATION | VISIT JAPAN | ENJIN, Tokyo | JAPAN | Silver Spike |
TACKLE THE RISK | AIG HOLDINGS JAPAN | ACTIVE CARE | CUTTERS, Tokyo / TBWA\HAKUHODO, Tokyo | JAPAN | Silver Spike |
MAGIC BEEP | VISA INTERNATIONAL (ASIA PACIFIC) | VISA PAYWAVE | BBDO MALAYSIA, Kuala Lumpur | MALAYSIA | Silver Spike |
THE SOUNDS OF TRAVELLING WELL | CATHAY PACIFIC AIRWAYS LIMITED | CATHAY PACIFIC & CATHAY DRAGON | McCANN, Kuala Lumpur / McCANN WORLDGROUP, Kuala Lumpur | MALAYSIA | Silver Spike |
WOOLMARK - THE INNOVATOR | THE WOOLMARK COMPANY | MERINO WOOL | BUCK, Sydney / THE WOOLMARK COMPANY, Sydney | AUSTRALIA | Silver Spike |
FDA - STRAW CITY | FDA | FDA | ALT.VFX, Brisbane / FCB, New York | AUSTRALIA | Silver Spike |
GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT INC. | GRAVITY DAZE 2 | HAKUHODO INC., Tokyo | JAPAN | Silver Spike |
#HOLDTIGHT | AUSTRALIA & NEW ZEALAND BANKING GROUP | AUSTRALIA & NEW ZEALAND BANKING GROUP | REVOLVER/WILL O'ROURKE, Sydney / TBWA\MELBOURNE | AUSTRALIA | Bronze Spike |
MAGIC BEEP | VISA INTERNATIONAL (ASIA PACIFIC) | VISA PAYWAVE | BBDO MALAYSIA, Kuala Lumpur | MALAYSIA | Bronze Spike |
THE HOLD | PARKINSON'S NSW | PARKINSON'S DISEASE | J. WALTER THOMPSON, Sydney | AUSTRALIA | Bronze Spike |
ANCHOR MILK SLAMS BLANK CANVAS | FONTERRA | MILK | COLENSO BBDO, Auckland | NEW ZEALAND | Bronze Spike |
ANCHOR MILK SLAMS REAL | FONTERRA | MILK | COLENSO BBDO, Auckland | NEW ZEALAND | Bronze Spike |
RAT'S TALE | NZ TRANSPORT AGENCY | NZ TRANSPORT AGENCY | FINCH, Sydney / CLEMENGER BBDO | TOUCHCAST, Wellington | AUSTRALIA | Bronze Spike |
THE HOLD | PARKINSON'S NSW | PARKINSON'S DISEASE | J. WALTER THOMPSON, Sydney | AUSTRALIA | Bronze Spike |
GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT INC. | GRAVITY DAZE 2 | HAKUHODO INC., Tokyo | JAPAN | Bronze Spike |
UNDER ONE ROOF | EDGE PROP | EDGE PROP | BONSEY JADEN, Singapore | SINGAPORE | Bronze Spike |
WHERE PASSION IS MADE POSSIBLE | SINGAPORE TOURISM BOARD | SINGAPORE | THE PROSECUTION FILM COMPANY, Singapore / TBWA\SINGAPORE | SINGAPORE | Bronze Spike |
RISE | DIAGEO BEER SINGAPORE | GUINNESS | BBDO ASIA, Singapore | SINGAPORE | Bronze Spike |
THE HUNT ALONE | CHEVROLET | AUTOMOBILE / VEHICLE | McCANN SHANGHAI | CHINA | Bronze Spike |
WHERE PASSION IS MADE POSSIBLE | SINGAPORE TOURISM BOARD | SINGAPORE | THE PROSECUTION FILM COMPANY, Singapore / TBWA\SINGAPORE | SINGAPORE | Bronze Spike |
RAT'S TALE | NZ TRANSPORT AGENCY | NZ TRANSPORT AGENCY | FINCH, Sydney / CLEMENGER BBDO | TOUCHCAST, Wellington | AUSTRALIA | Bronze Spike |
V RAPPER | FRUCOR | BEVERAGES | CLEMENGER BBDO SYDNEY / TKT SYDNEY | AUSTRALIA | Bronze Spike |
VIVEL LOTUS OIL SOAP | ITC | VIVEK LOTUS OIL SOAP | FINGERPRINT FILMS, Mumbai | INDIA | Bronze Spike |
DA DA DING | NIKE INDIA | NIKE | WIEDEN+KENNEDY, Delhi | INDIA | Bronze Spike |
ALICE'S WEDDING | VOLVO CARS TAIWAN | S90 | HAVAS TAIWAN | CHINESE TAIPEI | Bronze Spike |
JAPAN - WHERE TRADITION MEETS THE FUTURE | JAPAN NATIONAL TOURISM ORGANIZATION | VISIT JAPAN | ENJIN, Tokyo | JAPAN | Bronze Spike |
BULLISH BOSS | UNILEVER (CLEAR) | CLEAR ANTI-DANDRUFF SHAMPOO | MULLENLOWE SINGAPORE | SINGAPORE | Bronze Spike |
ZIPPER & BEARS | YKK | YKK/ZIPPER | ADK, Tokyo / POPS, Tokyo | JAPAN | Bronze Spike |
PAYMO TABLE TRICK | ANYPAY INC. | PAYMO | PARTY, Tokyo / BBDO J WEST, Fukuoka | JAPAN | Bronze Spike |
SHACKLETON'S RETURN | HYUNDAI MOTOR | HYUNDAI MOTOR BRAND CAMPAIGN | INNOCEAN WORLDWIDE, Seoul | SOUTH KOREA | Bronze Spike |
FILM
Title | Client | Product | Entrant / Idea Creation | Country | Award |
HARD MAN TO IMPRESS, SCARED, TREEHOUSE | PEDIGREE | DOG ADOPTION | COLENSO BBDO, Auckland | NEW ZEALAND | Grand Prix |
DA DA DING | NIKE INDIA | NIKE | WIEDEN+ KENNEDY, Delhi | INDIA | Gold Spike |
CAPTURE | VERENA INTERNATIONAL CO., LTD. | SURE | McCANN, Bangkok | THAILAND | Gold Spike |
GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT INC. | GRAVITY DAZE 2 | HAKUHODO INC., Tokyo | JAPAN | Gold Spike |
ANZ #HOLDTIGHT | ANZ | ANZ BANK | TBWA\ MELBOURNE | AUSTRALIA | Gold Spike |
TOUCH OF CARE | PROCTER & GAMBLE | VICKS | PROCTER & GAMBLE, Singapore / PUBLICIS SINGAPORE | SINGAPORE | Gold Spike |
PITCHING FRENCH FILMS TO HOLLYWOOD | ALLIANCE FRANÇAISE DE SINGAPOUR | CINE-CLUB | ALLIANCE FRANçAISE DE SINGAPOUR, Singapore / OGILVY & MATHER SINGAPORE | SINGAPORE | Gold Spike |
”CLOSET", ”MAMA" | RIDE ON EXPRESS CO.,LTD. | GIN NO SARA | DENTSU INC., Tokyo | JAPAN | Silver Spike |
WELCOME TO THE OTHER SIDE | LION | TOKYO DRY | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | Silver Spike |
TINY TANTRUM, BULLISH BOSS, BRIDEZILLA | UNILEVER (CLEAR) | CLEAR ANTI-DANDRUFF SHAMPOO | MULLENLOWE SINGAPORE | SINGAPORE | Silver Spike |
INTENSE TEMPERATURES | THERMOS K.K. | THERMOS | McCANN TOKYO | JAPAN | Silver Spike |
STICKING TOGETHER, NO MATTER WHAT | TSURUYA CO., LTD. | ROOF TILES | ADK, Tokyo | JAPAN | Silver Spike |
THE METICULOUS GRANDPA | GM KOREA | CHEVROLET THE NEXT SPARK | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | Silver Spike |
EVERY SPEED HAS A CONSEQUENCE | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Spike |
THE PROFESSIONAL OF JAPAN | NISSAN MOTOR CO.,LTD. | NV350 CARAVAN | TBWA\ HAKUHODO, Tokyo | JAPAN | Silver Spike |
SYN MUN KONG : THANK YOU THAILAND | SYN MUN KONG INSURANCE PLC. | SMK HEALTH INSURANCE BY FIT | RABBIT'S TALE, Bangkok | THAILAND | Silver Spike |
ONE MONTH "DADDY AND SON - DAYS WITHOUT MOMMY" | U-CAN, INC. | CORPORATE MESSAGE | HAKUHODO PRODUCT'S, Tokyo / HAKUHODO INC., Tokyo | JAPAN | Silver Spike |
ARCHIMEDES TRAJANO | THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA | THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA | TBWA\SANTIAGO MANGADA PUNO, Makati City | THE PHILIPPINES | Silver Spike |
THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR IMPLANTS | CHE PROXIMITY, Sydney | AUSTRALIA | Silver Spike |
ADIDAS TALE OF TWO | ADIDAS | ADIDAS SHOE | TAPROOT DENTSU, Mumbai | INDIA | Bronze Spike |
TOGETHERNESS | I DO | DIAMOND | OGILVY BEIJING | CHINA | Bronze Spike |
BASEBALL | MERCARI | MERCARI | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
ALL IN ONE | ALIBABA | FILM | FRED & FARID SHANGHAI | CHINA | Bronze Spike |
DYLAN | NEW ZEALAND LOTTERIES | FUNDING AND GRANTS | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | Bronze Spike |
GO SO BIG | MONDE NISSIN (THAILAND) CO., LTD | PECKISH | STORYTELLER BANGKOK, Bangkok | THAILAND | Bronze Spike |
RELEASE THE PRESSURE | PEPSICO | MIRINDA | BBDO INDIA, Gurgaon | INDIA | Bronze Spike |
SLEEPY MORNINGS | P&G | PAMPERS PANTS | SAATCHI & SAATCHI GREATER CHINA, Shanghai | CHINA | Bronze Spike |
DAD BODS | PACIFIC BRANDS UNDERWEAR | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Bronze Spike |
100 MEAT KARUTA | SHIZUOKA BROADCASTING SYSTEM | TV PROGRAM PROMO | I&S BBDO, Tokyo | JAPAN | Bronze Spike |
STAND UP | MANUFACTURERS LIFE INSURANCE CO. (PHILS) | MANULIFE | J. WALTER THOMPSON PHILIPPINES, Makati City | THE PHILIPPINES | Bronze Spike |
SHACKLETON'S RETURN | HYUNDAI MOTOR | HYUNDAI MOTOR BRAND CAMPAIGN | INNOCEAN WORLDWIDE, Seoul | SOUTH KOREA | Bronze Spike |
SENIOR TO SENIOR CARE | UNI 7-11 CSR | UNI 7-11 CSR CAMPAIGN | ADK TAIWAN, Taipei City | CHINESE TAIPEI | Bronze Spike |
TRY! NOODLE CRADLE | KAGAWA PREFECTURE | IMMIGRATION PROMOTION | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
THE BIG DEAL | SYDNEY GAY AND LESBIAN MARDI GRAS | MARDI GRAS EVENT | THIRTEEN&CO, Sydney | AUSTRALIA | Bronze Spike |
THE SICKEST MANNEQUIN CHALLENGE | PROTECT & SAVE THE CHILDREN | PROTECT & SAVE THE CHILDREN | NAGA DDB MALAYSIA, Selangor | MALAYSIA | Bronze Spike |
ALICE'S WEDDING | VOLVO CARS TAIWAN | S90 | HAVAS TAIWAN | CHINESE TAIPEI | Bronze Spike |
CAN NOT WAIT | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION | HAVAS SHANGHAI | CHINA | Bronze Spike |
HEALTHCARE
Title | Client | Product | Medium | Entrant / Idea Creation | Country | Award |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Integrated | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Grand Prix |
CAPTURE | VERENA INTERNATIONAL CO., LTD. | SURE | Branded Content & Entertainment: Film, TV and Online Film Content | McCANN, Bangkok | THAILAND | Gold Spike |
THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR IMPLANTS | Branded Content & Entertainment: Film, TV and Online Film Content | CHE PROXIMITY, Sydney | AUSTRALIA | Gold Spike |
THE IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, AFGHANISTAN | ANALOGUE WEARABLE | Direct and Promo & Activation | McCANN INDIA, Mumbai / McCANN HEALTH, Mumbai | INDIA | Gold Spike |
THE IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, AFGHANISTAN | ANALOGUE WEARABLE | Direct and Promo & Activation | McCANN INDIA, Mumbai / McCANN HEALTH, Mumbai | INDIA | Gold Spike |
ANCHOR MILK SLAMS INSIDE OUT | FONTERRA | MILK | Film Craft: Animation / Visual Effects | COLENSO BBDO, Auckland | NEW ZEALAND | Silver Spike |
THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR HEARING IMPLANT | Film Craft: Direction | REVOLVER/WILL O'ROURKE, Sydney / CHE PROXIMITY, Sydney | AUSTRALIA | Silver Spike |
ADIDAS ODDS | ADIDAS | ADIDAS SHOE | Direct and Promo & Activation | TAPROOT DENTSU, Mumbai | INDIA | Silver Spike |
SAVLON HEALTHY HANDS CHALK STICKS | SAVLON, ITC | SAVLON HEALTHY HANDS CHALK STICKS | PR | OGILVY & MATHER MUMBAI | INDIA | Silver Spike |
PLANAYSIUM | YMCA | YMCA VICTORIA HEALTH SERVICES AND FACILITIES | Direct and Promo & Activation | McCANN MELBOURNE | AUSTRALIA | Silver Spike |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Branded Content & Entertainment: Live Experience | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Spike |
BULLISH BOSS, BRIDEZILLA | UNILEVER (CLEAR) | CLEAR ANTI-DANDRUFF SHAMPOO | Film: Cinema, TV and Digital Film Content | MULLENLOWE SINGAPORE | SINGAPORE | Bronze Spike |
DANCING BAND-AID | JOHONSON & JOHONSON | BAND-AID PLUS COMFORT | Film: Cinema, TV and Digital Film Content | I&S BBDO, Tokyo | JAPAN | Bronze Spike |
HEARING RESCUE | THAI HEALTH PROMOTION FOUNDATION AND DEAF ASSOCIATION OF BANGKOK | THAI HEALTH’S WELLBEING PROJECT | Use of Technology | BBDO BANGKOK | THAILAND | Bronze Spike |
ANCHOR MILK SLAMS BLANK CANVAS | FONTERRA | MILK | Radio Craft: Script | COLENSO BBDO, Auckland | NEW ZEALAND | Bronze Spike |
THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR IMPLANTS | Film: Cinema, TV and Digital Film Content | CHE PROXIMITY, Sydney | AUSTRALIA | Bronze Spike |
ADIDAS ODDS | ADIDAS | ADIDAS SHOE | Film Craft: Script | TAPROOT DENTSU, Mumbai | INDIA | Bronze Spike |
ADIDAS TALE OF TWO | ADIDAS | ADIDAS SHOE | Film Craft: Script | TAPROOT DENTSU, Mumbai | INDIA | Bronze Spike |
THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR IMPLANTS | Film Craft: Use of Music / Sound Design | CHE PROXIMITY, Sydney | AUSTRALIA | Bronze Spike |
MORTEIN - KILL THE REAL DEMONS | RECKITT AND BENCKISER | MOSQUITO REPPELENT | Branded Content & Entertainment: Live Experience | HAVAS INDIA, Gurgaon | INDIA | Bronze Spike |
LIFE PUMP | SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY | CARIBBEAN BAY WATER PARK | Ambient Outdoor | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | Bronze Spike |
THE GIRL IN THE MASK | OPERATION SMILE | NOM-PROFIT | Film: Cinema, TV and Digital Film Content | CHEIL WORLDWIDE, Beijing | CHINA | Bronze Spike |
TOUCH OF CARE | PROCTER & GAMBLE | VICKS | Branded Content & Entertainment: Film, TV and Online Film Content | PROCTER & GAMBLE, Singapore / PUBLICIS SINGAPORE | SINGAPORE | Bronze Spike |
THE IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, AFGHANISTAN | ANALOGUE WEARABLE | Direct and Promo & Activation | McCANN INDIA, Mumbai / McCANN HEALTH, Mumbai | INDIA | Bronze Spike |
LAST LAUGH | INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) | PALLIATIVE CARE | PR | MEDULLA COMMUNICATIONS, Mumbai | INDIA | Bronze Spike |
INNOVATION
Title | Client | Product | Entrant / Idea Creation | Country | Prize |
SMILE LOCK OUTLET | TOYOTA | TOYOTA I-ROAD | DENTSU INC., Tokyo | JAPAN | Grand Prix |
AIR-INK | HEINEKEN ASIA PACIFIC PTE. LTD. | TIGER BEER | HEINEKEN ASIA PACIFIC, Singapore / MARCEL SYDNEY | SINGAPORE | Innovation Spike |
ROADS THAT HONK | HPCL | HP LUBRICANTS | HINDUSTAN PETROLEUM CORPORATION LTD, Mumbai / LEO BURNETT INDIA, Mumbai | INDIA | Innovation Spike |
INTEGRATED
Title | Client | Product | Entrant / Idea Creation | Country | Award |
ADIDAS ODDS | ADIDAS | ADIDAS SHOE | TAPROOT DENTSU, Mumbai | INDIA | Grand Prix |
CHILD REPLACEMENT PROGRAMME | PEDIGREE | DOG ADOPTION | COLENSO BBDO, Auckland | NEW ZEALAND | Gold Spike |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Spike |
SCHOOL FOR JUSTICE | FREE A GIRL MOVEMENT INDIA | A SCHOOL AND EDUCATION PROGRAMME | FLEISHMANHILLARD INDIA, Mumbai / J. WALTER THOMPSON AMSTERDAM | INDIA | Silver Spike |
#BEATME | UN WOMEN | ANTI-DOMESTIC VIOLENCE AWARENESS | BBDO PAKISTAN, Lahore | PAKISTAN | Bronze Spike |
RELEASE THE PRESSURE | PEPSICO | MIRINDA | BBDO INDIA, Gurgaon | INDIA | Bronze Spike |
MEDIA
Title | Client | Product | Entrant / Idea Creation | Country | Prize |
MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE RESEARCH | McCANN MELBOURNE | AUSTRALIA | Grand Prix |
DB EXPORT BEER BOTTLE SAND | DB BREWERIES | DB EXPORT | PHD, Auckland / COLENSO BBDO, Auckland | NEW ZEALAND | Gold Spike |
EMERGENCY COLLECTIBLES | KOBE SHIMBUN | DISASTER PREVENTION | DENTSU INC., Tokyo | JAPAN | Gold Spike |
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND | Gold Spike |
MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE RESEARCH | McCANN MELBOURNE | AUSTRALIA | Gold Spike |
DEAD WHALE | GREENPEACE PHILIPPINES | DEAD WHALE | DENTSU JAYME SYFU, Makati City | THE PHILIPPINES | Gold Spike |
CAPACITY BASED MCDELIVERY | MCDONALD'S | MCDONALD'S PRODUCTS - ALL OF THEM | OMD SINGAPORE | SINGAPORE | Gold Spike |
DB EXPORT BEER BOTTLE SAND | DB BREWERIES | DB EXPORT | PHD, Auckland / COLENSO BBDO, Auckland | NEW ZEALAND | Gold Spike |
REINVENTING THE ATHLETE TOUR | NIKE | KD9 | MINDSHARE CHINA, Shanghai | CHINA | Silver Spike |
CAPACITY BASED MCDELIVERY | MCDONALD'S | MCDONALD'S PRODUCTS - ALL OF THEM | OMD SINGAPORE | SINGAPORE | Silver Spike |
SWEET CHANGE | PAYTM | PAYTM WALLET | McCANN INDIA, Mumbai | INDIA | Silver Spike |
CHILD REPLACEMENT PROGRAMME | PEDIGREE | DOG ADOPTION | COLENSO BBDO, Auckland | NEW ZEALAND | Silver Spike |
EMERGENCY COLLECTIBLES | KOBE SHIMBUN | DISASTER PREVENTION | DENTSU INC., Tokyo | JAPAN | Silver Spike |
YOU KNOW THE QUEEN. NOW MEET ELIZABETH. | NETFLIX | THE CROWN | HAVAS SINGAPORE | SINGAPORE | Silver Spike |
SWEET CHANGE | PAYTM | PAYTM WALLET | McCANN INDIA, Mumbai | INDIA | Silver Spike |
DB EXPORT BEER BOTTLE SAND | DB BREWERIES | DB EXPORT | PHD, Auckland / COLENSO BBDO, Auckland | NEW ZEALAND | Silver Spike |
NAYI SOCH: NEW THINKING | STAR INDIA PVT. LTD | STAR PLUS | MINDSHARE, Mumbai | INDIA | Silver Spike |
THE DYSLEXIC CAPTCHA | JASLOK HOSPITAL AND RESEARCH CENTRE | DYSLEXIA CONSULTATION | DENTSU WEBCHUTNEY, Gurgaon | INDIA | Silver Spike |
ALERT AD | VICTORIAN GOVERNMENT | FIRE READY VICTORIA | BWM DENTSU, Melbourne / COLUMBUS, Melbourne | AUSTRALIA | Silver Spike |
ALERT AD | VICTORIAN GOVERNMENT | FIRE READY VICTORIA | BWM DENTSU, Melbourne / COLUMBUS, Melbourne | AUSTRALIA | Silver Spike |
WESTPAC AIR RESCUE | WESTPAC BANKING CORPORATION | WESTPAC’S FUNDING OF THE WESTPAC LIFESAVER RESCUE HELICOPTER SERVICE | MEDIACOM, Sydney | AUSTRALIA | Silver Spike |
THE BILLION POINT GIVEAWAY | VELOCITY FREQUENT FLYER | VELOCITY FREQUENT FLYER POINTS | CHE PROXIMITY, Sydney | AUSTRALIA | Silver Spike |
WHISPER#LIKEAGIRL INDIA | PROCTER & GAMBLE | WHISPER | MEDIACOM, Mumbai | INDIA | Bronze Spike |
SIMCITY BUILDIT SCHOOL OF POLITICS | ELECTRONIC ARTS K.K. | SIMCITY BUILDIT | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
THE RIDERLESS BIKE | STEVE WAUGH FOUNDATION | THE CAPTAIN'S RIDE | HAVAS AUSTRALIA, Sydney | AUSTRALIA | Bronze Spike |
SAFELY BACKPACKS | AUSTRALIAN ROAD SAFETY FOUNDATION | SCHOOL ZONE SAFETY | Y&R, Brisbane | AUSTRALIA | Bronze Spike |
UNTIL WE ALL BELONG | AIRBNB | AIRBNB | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Bronze Spike |
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND | Bronze Spike |
PLANAYSIUM | YMCA | YMCA VICTORIA HEALTH SERVICES AND FACILITIES | McCANN MELBOURNE | AUSTRALIA | Bronze Spike |
WARDROBE APARTMENT | SOCIETY FOR COMMUNITY ORGANISATION | NON-PROFIT | BBDO PROXIMITY HONG KONG / BBDO HONG KONG | HONG KONG | Bronze Spike |
POCKET PATROL | SAMSUNG | SAMSUNG POCKET PATROL | LEO BURNETT SYDNEY | AUSTRALIA | Bronze Spike |
SNAPLICATIONS | MCDONALD'S AUSTRALIA | HR / EMPLOYMENT | VML, Sydney | AUSTRALIA | Bronze Spike |
THE RIDERLESS BIKE | STEVE WAUGH FOUNDATION | THE CAPTAIN'S RIDE | HAVAS AUSTRALIA, Sydney | AUSTRALIA | Bronze Spike |
AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRALIA, Melbourne | AUSTRALIA | Bronze Spike |
NETQUIPX | NETFLIX | NETFLIX | R/GA SINGAPORE | SINGAPORE | Bronze Spike |
V SKILLS | FRUCOR AUSTRALIA | BEVERAGES | CLEMENGER BBDO SYDNEY / TKT SYDNEY | AUSTRALIA | Bronze Spike |
#KINDNESSISCASHLESS (INTEGRATED) | VISA INDIA | VISA DEBIT | BBDO INDIA, Mumbai | INDIA | Bronze Spike |
MOBILE
Title | Client | Product | Entrant / Idea Creation | Country | Prize |
ARTS SCIENCE MUSEUM: INTO THE WILD | GOOGLE, LENOVO AND WWF | LENOVO PHAB 2 PRO AND GOOGLE TANGO | MEDIAMONKS, Amsterdam / GOOGLE ASIA PACIFIC, Singapore / LENOVO, Singapore / MARINA BAY SANDS, Singapore / WWF SINGAPORE | THE NETHERLANDS | Grand Prix |
GLICODE | EZAKI GLICO CO., LTD. | CORPORATE | DENTSU INC., Tokyo | JAPAN | Gold Spike |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Spike |
AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRALIA, Melbourne | AUSTRALIA | Gold Spike |
ALERT AD | VICTORIAN GOVERNMENT | FIRE READY VICTORIA | BWM DENTSU, Melbourne / COLUMBUS, Melbourne | AUSTRALIA | Silver Spike |
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE | GOOGLE JAPAN G.K. | DENTSU TEC, Tokyo / GOOGLE, Tokyo / DENTSU INC., Tokyo | JAPAN | Silver Spike | |
MY SOLE STORY | NIKE | RUNNING | AKQA, Shanghai | CHINA | Silver Spike |
SNAPLICATIONS | MCDONALD'S AUSTRALIA | HR / EMPLOYMENT | VML, Sydney | AUSTRALIA | Silver Spike |
MAXIS BUFFER ART | MAXIS BERHAD | MAXIS 4G | ENSEMBLE WORLDWIDE, Petaling Jaya | MALAYSIA | Silver Spike |
AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRALIA, Melbourne | AUSTRALIA | Bronze Spike |
GO BALLS OUT | TESTICULAR CANCER NEW ZEALAND | TESTICULAR CANCER | FCB NEW ZEALAND, Auckland | NEW ZEALAND | Bronze Spike |
"BULLET TRAIN" CONNECTED MUSIC VIDEO | LINE CORPORATION | CHOTOKKYU ”BULLET TRAIN” | I&S BBDO, Tokyo | JAPAN | Bronze Spike |
KNOW YOU AGAIN | N/A | BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE | BAIDU, Beijing | CHINA | Bronze Spike |
ARTS SCIENCE MUSEUM: INTO THE WILD | GOOGLE, LENOVO AND WWF | LENOVO PHAB 2 PRO AND GOOGLE TANGO | MEDIAMONKS, Amsterdam / GOOGLE ASIA PACIFIC, Singapore / LENOVO, Singapore / MARINA BAY SANDS, Singapore / WWF SINGAPORE | THE NETHERLANDS | Bronze Spike |
UNLOCK HAN ZI | AIRASIA | CHINA ROUTE | BBDO BANGKOK | THAILAND | Bronze Spike |
GLICODE | EZAKI GLICO CO., LTD. | CORPORATE | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
SCRABBLE KEYBOARD | LUCIA HO YAN SUN | SCRABBLE KEYBOARD | CHEIL WORLDWIDE, Hong Kong | HONG KONG | Bronze Spike |
PREMMIE PROUD | BABYLOVE | NAPPIES | BWM DENTSU, Sydney | AUSTRALIA | Bronze Spike |
GONE GIRL | TBD | NON PROFIT SOCIAL AWARENESS | FACEBOOK CREATIVE SHOP, Singapore | SINGAPORE | Bronze Spike |
GLICODE | EZAKI GLICO CO., LTD. | CORPORATE | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
MUSIC
Title | Client | Product | Entrant / Idea Creation | Country | Prize |
SUMMER WONDERLAND | AIR NEW ZEALAND | AIR NEW ZEALAND | HOST SYDNEY | AUSTRALIA | Grand Prix |
THROUGH THE DARK | GOOGLE PLAY MUSIC | R/GA SYDNEY | AUSTRALIA | Gold Spike | |
INDUSTRIAL JP | 7 FACTORIES COMMISSIONED THIS WORK | SMES IN JAPAN | DENTSU INC., Tokyo | JAPAN | Silver Spike |
THROUGH THE DARK | GOOGLE PLAY MUSIC | R/GA SYDNEY | AUSTRALIA | Silver Spike | |
YOUSTAGRAM | KAMINARI TUNE | HARU.ROBINSON | ENJIN, Tokyo | JAPAN | Bronze Spike |
LIVE JACKET | A-SKETCH | ONE OK ROCK | AID-DCC, Osaka / GO, Tokyo / HAKUHODO INC., Tokyo | JAPAN | Bronze Spike |
INDUSTRIAL JP | 7 FACTORIES COMMISSIONED THIS WORK | SMES IN JAPAN | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
OUTDOOR
Title | Client | Product | Entrant / Idea Creation | Country | Award |
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND | Grand Prix |
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND | Gold Spike |
THE CONSCIOUS CROSSING | KIWIRAIL | KIWIRAIL | CLEMENGER BBDO | TOUCHCAST, Wellington | NEW ZEALAND | Gold Spike |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Spike |
THE CONSCIOUS CROSSING | KIWIRAIL | KIWIRAIL | CLEMENGER BBDO | TOUCHCAST, Wellington | NEW ZEALAND | Gold Spike |
BABIES, DOGS, WIFE & DAUGHTER | JBL | JBL HEADPHONES | CHEIL WORLDWIDE, Hong Kong | HONG KONG | Silver Spike |
BUILD THE FUTURE 1, 2, 3 | DKSH (THAILAND) LTD. | LEGO | OGILVY, Bangkok | THAILAND | Silver Spike |
FLOUNDER FISH, LOTUS ROOT, ONION, MUSHROOM | SAGAWA SHOYU INC. | SOY SAUCE | OGILVY & MATHER JAPAN, Tokyo | JAPAN | Silver Spike |
BUILD THE FUTURE 1, 2, 3 | DKSH (THAILAND) LTD. | LEGO | OGILVY, Bangkok | THAILAND | Silver Spike |
MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE RESEARCH | McCANN MELBOURNE | AUSTRALIA | Silver Spike |
MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE RESEARCH | McCANN MELBOURNE | AUSTRALIA | Silver Spike |
HEAT TECH WINDOW | UNIQLO | HEAT TECH | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | Silver Spike |
SAVLON HEALTHY HANDS CHALK STICKS | SAVLON, ITC | SAVLON HEALTHY HANDS CHALK STICKS | OGILVY & MATHER MUMBAI | INDIA | Silver Spike |
SWEET CHANGE | PAYTM | PAYTM WALLET | McCANN INDIA, Mumbai | INDIA | Silver Spike |
DEAD WHALE | GREENPEACE PHILIPPINES | DEAD WHALE | DENTSU JAYME SYFU, Makati City | THE PHILIPPINES | Silver Spike |
GREEN LIGHT RUN | ADIDAS JAPAN | PUREBOOST | TBWA\HAKUHODO, Tokyo | JAPAN | Silver Spike |
MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE RESEARCH | McCANN MELBOURNE | AUSTRALIA | Silver Spike |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Spike |
SOUR-FACED MAN, WOMAN | UNITED FAMILY FOOD | SUPER ZUPER CANDY | HAKUHODO INDONESIA, Jakarta | INDONESIA | Bronze Spike |
LOTUS ROOT, ONION, MUSHROOM, OKRA | SAGAWA SHOYU INC. | SOY SAUCE | OGILVY & MATHER JAPAN, Tokyo | JAPAN | Bronze Spike |
RURAL, URBAN JUNGLE | XIAOMI TECHNOLOGY | MI BUNNY WATCH Q | PUBLICIS SHANGHAI | CHINA | Bronze Spike |
FACEKINI 3 | NGAU SAAM GUN | BAIJIU | OGILVY & MATHER HONG KONG | HONG KONG | Bronze Spike |
HURRICANE JESSICA, HURRICANE JUSTIN | CLOSE TO NATURE FLOWERS | BOUQUET FLOWER | BBDO BANGKOK | THAILAND | Bronze Spike |
THE TAILOR MADE STORE | CHADSTONE SHOPPING CENTRE | CHADSTONE SHOPPING CENTRE | BWM DENTSU, Melbourne | AUSTRALIA | Bronze Spike |
AIR-INK | HEINEKEN ASIA PACIFIC PTE. LTD. | TIGER BEER | HEINEKEN ASIA PACIFIC, Singapore / MARCEL SYDNEY | SINGAPORE | Bronze Spike |
DB EXPORT BEER BOTTLE SAND | DB BREWERIES | DB EXPORT | COLENSO BBDO, Auckland | NEW ZEALAND | Bronze Spike |
HEAT TECH WINDOW | UNIQLO | HEAT TECH | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | Bronze Spike |
AIR-INK | HEINEKEN ASIA PACIFIC PTE. LTD. | TIGER BEER | HEINEKEN ASIA PACIFIC, Singapore / MARCEL SYDNEY | SINGAPORE | Bronze Spike |
PR
Title | Client | Product | Entrant / Idea Creation | Country | Prize |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Grand Prix |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Spike |
#BEATME | UN WOMEN | ANTI-DOMESTIC VIOLENCE AWARENESS | BBDO PAKISTAN, Lahore | PAKISTAN | Gold Spike |
YOU'VE GOTTA HAVE A TEAM | FOOTBALL FEDERATION AUSTRALIA | FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE | BMF ADVERTISING, Sydney | AUSTRALIA | Gold Spike |
GO BALLS OUT | TESTICULAR CANCER NEW ZEALAND | TESTICULAR CANCER | FCB NEW ZEALAND, Auckland | NEW ZEALAND | Gold Spike |
KITCHENAID'S PITH BY MINI | KITCHENAID | KITCHENAID® ARTISAN™ MINI STAND MIXER | ADHESIVE PR, Sydney | AUSTRALIA | Silver Spike |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Spike |
THE RIDERLESS BIKE | STEVE WAUGH FOUNDATION | THE CAPTAIN'S RIDE | HAVAS AUSTRALIA, Sydney | AUSTRALIA | Silver Spike |
DEAD WHALE | GREENPEACE PHILIPPINES | DEAD WHALE | DENTSU JAYME SYFU, Makati City | THE PHILIPPINES | Silver Spike |
IT WAS THIS HIGH | YAHOO JAPAN CORPORATION | YAHOO! JAPAN | HAKUHODO KETTLE, Tokyo / HAKUHODO INC., Tokyo | JAPAN | Silver Spike |
SHACKLETON'S RETURN | HYUNDAI MOTOR | HYUNDAI MOTOR BRAND CAMPAIGN | INNOCEAN WORLDWIDE, Seoul | SOUTH KOREA | Silver Spike |
YOU'VE GOTTA HAVE A TEAM | FOOTBALL FEDERATION AUSTRALIA | FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE | BMF ADVERTISING, Sydney | AUSTRALIA | Silver Spike |
THE BOTTOM 100 | FUND FOR PEACE | COMBATING GLOBAL POVERTY | HAVAS AUSTRALIA, Sydney | AUSTRALIA | Silver Spike |
SHACKLETON'S RETURN | HYUNDAI MOTOR | HYUNDAI MOTOR BRAND CAMPAIGN | INNOCEAN WORLDWIDE, Seoul | SOUTH KOREA | Bronze Spike |
THE BREAST CANCER SCREENINGS | SKY TELEVISION NEW ZEALAND | RIALTO CHANNEL | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | Bronze Spike |
AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRALIA, Melbourne | AUSTRALIA | Bronze Spike |
TATA CAPITAL SALAAM LOANS | TATA CAPITAL | TATA CAPITAL LOANS | TATA CAPITAL, Mumbai / LEO BURNETT INDIA, Mumbai | INDIA | Bronze Spike |
GLICODE | EZAKI GLICO CO., LTD. | CORPORATE | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
WARDROBE APARTMENT | SOCIETY FOR COMMUNITY ORGANISATION | NON-PROFIT | BBDO PROXIMITY HONG KONG / BBDO HONG KONG | HONG KONG | Bronze Spike |
ANZ #HOLDTIGHT | ANZ | ANZ BANK | TBWA\MELBOURNE | AUSTRALIA | Bronze Spike |
SMARTWIG | THE STAR SYDNEY | THE STAR SYDNEY | BASHFUL, Sydney / KIND AGENCY, Sydney | AUSTRALIA | Bronze Spike |
RELEASE THE PRESSURE | PEPSICO | MIRINDA | BBDO INDIA, Gurgaon | INDIA | Bronze Spike |
PREMMIE PROUD | BABYLOVE | NAPPIES | BWM DENTSU, Sydney | AUSTRALIA | Bronze Spike |
SNAPLICATIONS | MCDONALD'S AUSTRALIA | HR / EMPLOYMENT | VML, Sydney | AUSTRALIA | Bronze Spike |
THE RIDERLESS BIKE | STEVE WAUGH FOUNDATION | THE CAPTAIN'S RIDE | HAVAS AUSTRALIA, Sydney | AUSTRALIA | Bronze Spike |
MIRINDA #RELEASETHE PRESSURE | PEPSICO | MIRINDA | EDELMAN, Mumbai / BBDO INDIA, Gurgaon | INDIA | Bronze Spike |
PRINT & OUTDOOR CRAFT
Title | Client | Product | Entrant / Idea Creation | Country | Award |
FLOUNDER FISH, OCTOPUS, LOTUS ROOT, MACKEREL, ONION, MUSHROOM, OKRA | SAGAWA SHOYU INC. | SOY SAUCE | OGILVY & MATHER JAPAN, Tokyo | JAPAN | Grand Prix |
FLOUNDER FISH, OCTOPUS, LOTUS ROOT, ONION | SAGAWA SHOYU INC. | SOY SAUCE | OGILVY & MATHER JAPAN, Tokyo | JAPAN | Gold Spike |
MONTY, RAGS, FRANKIE | MARS | PEDIGREE | COLENSO BBDO, Auckland | NEW ZEALAND | Gold Spike |
LOVING BANGKOK NIGHT 1-5 | MCDONALD'S | MCDONALD'S | TBWA\THAILAND, Bangkok | THAILAND | Gold Spike |
FIREFIGHTER, ROCKSTAR, ASTRONAUT | DKSH (THAILAND) LTD. | LEGO | OGILVY, Bangkok | THAILAND | Silver Spike |
BLOCK OUT THE CHAOS : BABIES / DOGS / WIFE & DAUGHTER | JBL | JBL HEADPHONES | CHEIL WORLDWIDE, Hong Kong | HONG KONG | Silver Spike |
ATOMIC BOMB_PIG, DYNAMITE_COW | ASD | AMMELOO CHEF‘S EDITION KNIFE SERIES | AMBER CHINA, Shanghai | CHINA | Silver Spike |
SOUR-FACED MAN, WOMAN | UNITED FAMILY FOOD | SUPER ZUPER CANDY | HAKUHODO INDONESIA, Jakarta | INDONESIA | Silver Spike |
JAPANESE RADISH, BURDOCK ROOT | KOZO CO.,LTD. | SCRUBBING BRUSH | CREATORS GROUP MAC, Tokyo | JAPAN | Silver Spike |
UNSPECTACULAR BUT IMPRESSIVE ADVERTISEMENT. | NIPPON TELEVISION NETWORK CORPORATION | UNSPECTACULAR BUT IMPRESSIVE! PROOFREADER ETSUKO KOHNO | I&S BBDO, Tokyo | JAPAN | Silver Spike |
HONDA. GREAT JOURNEY. TRAVEL STICKER BOOK | HONDA MOTOR CO., LTD. | HONDA | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
DOG, CAT, RABBIT | WORLD FOR ALL | WORLD FOR ALL ( ANIMAL CARE & PET ADOPTION CENTRE ) | McCANN INDIA, Mumbai | INDIA | Bronze Spike |
ADIDAS TALE OF TWO | ADIDAS | ADIDAS SHOE | TAPROOT DENTSU, Mumbai | INDIA | Bronze Spike |
URBAN JUNGLE | XIAOMI TECHNOLOGY | MI BUNNY WATCH Q | PUBLICIS SHANGHAI | CHINA | Bronze Spike |
BRING YOUR PET BACK | HILL’S PET NUTRITION ASIA LTD. | SCIENCE DIET PERFECT WEIGHT | RED FUSE COMMUNICATIONS, Hong Kong | HONG KONG | Bronze Spike |
MCDONALD'S NIGHT MENU | MCDONALD'S | MCDONALD'S 24 HOURS | TBWA\THAILAND, Bangkok | THAILAND | Bronze Spike |
#KINDNESSIS CASHLESS (KINDNESS AMBASSADORS) | VISA INDIA | VISA DEBIT | BBDO INDIA, Mumbai | INDIA | Bronze Spike |
PRINT & PUBLISHING
Title | Client | Product | Entrant / Idea Creation | Country | Award |
BUILD THE FUTURE 1 | DKSH (THAILAND) LTD. | LEGO | OGILVY, Bangkok | THAILAND | Grand Prix |
BLOCK OUT THE CHAOS, BABIES, DOGS | JBL | JBL HEADPHONES | CHEIL WORLDWIDE, Hong Kong | HONG KONG | Gold Spike |
BUILD THE FUTURE 2, 3 | DKSH (THAILAND) LTD. | LEGO | OGILVY, Bangkok | THAILAND | Gold Spike |
PENGUIN FROZEN STORYBOOK | PENGUIN BOOKS | PENGUIN FROZEN STORYBOOK | TBWA\SHANGHAI | CHINA | Gold Spike |
SOUR-FACED MAN, WOMAN | UNITED FAMILY FOOD | SUPER ZUPER CANDY | HAKUHODO INDONESIA, Jakarta | INDONESIA | Silver Spike |
BOAT, MAN & BOOK, TUB | PEDIGREE | DOG ADOPTION | COLENSO BBDO, Auckland | NEW ZEALAND | Silver Spike |
LOVING BANGKOK NIGHT 1-5 | MCDONALD'S | MCDONALD'S | TBWA\THAILAND, Bangkok | THAILAND | Silver Spike |
DOG, CAT, RABBIT | WORLD FOR ALL | WORLD FOR ALL ( ANIMAL CARE & PET ADOPTION CENTRE ) | McCANN INDIA, Mumbai | INDIA | Silver Spike |
URBAN JUNGLE | XIAOMI TECHNOLOGY | MI BUNNY WATCH Q | PUBLICIS SHANGHAI | CHINA | Bronze Spike |
BRING YOUR PET BACK | HILL’S PET NUTRITION ASIA LTD. | SCIENCE DIET PERFECT WEIGHT | RED FUSE COMMUNICATIONS, Hong Kong | HONG KONG | Bronze Spike |
PROMO & ACTIVATION
Title | Client | Product | Entrant / Idea Creation | Country | Prize |
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND | Grand Prix |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Spike |
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND | Gold Spike |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Spike |
THE UNUSUAL FOOTBALL FIELD PROJECT | AP (THAILAND) | PROPERTY DEVELOPMENT | CJ WORX, Bangkok | THAILAND | Gold Spike |
PITCHING FRENCH FILMS TO HOLLYWOOD | ALLIANCE FRANÇAISE DE SINGAPOUR | CINE-CLUB | ALLIANCE FRANçAISE DE SINGAPOUR, Singapore / OGILVY & MATHER SINGAPORE | SINGAPORE | Silver Spike |
SCHOOL FOR JUSTICE | FREE A GIRL MOVEMENT INDIA | A SCHOOL AND EDUCATION PROGRAMME | FLEISHMANHILLARD INDIA, Mumbai / J. WALTER THOMPSON AMSTERDAM | INDIA | Silver Spike |
AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRALIA, Melbourne | AUSTRALIA | Silver Spike |
GLICODE | EZAKI GLICO CO., LTD. | CORPORATE | DENTSU INC., Tokyo | JAPAN | Silver Spike |
MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Spike |
THE BILLION POINT GIVEAWAY | VELOCITY FREQUENT FLYER | VELOCITY FREQUENT FLYER POINTS | CHE PROXIMITY, Sydney | AUSTRALIA | Silver Spike |
HEAT TECH WINDOW | UNIQLO | HEAT TECH | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | Bronze Spike |
EMERGENCY COLLECTIBLES | KOBE SHIMBUN | DISASTER PREVENTION | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
ANZ #HOLDTIGHT | ANZ | ANZ BANK | TBWA\MELBOURNE | AUSTRALIA | Bronze Spike |
CHILD REPLACEMENT PROGRAMME | PEDIGREE | DOG ADOPTION | COLENSO BBDO, Auckland | NEW ZEALAND | Bronze Spike |
AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRALIA, Melbourne | AUSTRALIA | Bronze Spike |
SAFETY BAGS | TESCO | FRUIT & VEGGIE PLASTIC BAGS | CHEIL WORLDWIDE, Hong Kong | HONG KONG | Bronze Spike |
THE IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, AFGHANISTAN | ANALOGUE WEARABLE | McCANN INDIA, Mumbai / McCANN HEALTH, Mumbai | INDIA | Bronze Spike |
THE RIDERLESS BIKE | STEVE WAUGH FOUNDATION | CHARITY | RED AGENCY, Sydney / HAVAS AUSTRALIA, Sydney | AUSTRALIA | Bronze Spike |
HEAT TECH WINDOW | UNIQLO | HEAT TECH | CHEIL WORLDWIDE, Seoul | SOUTH KOREA | Bronze Spike |
ADIDAS ODDS | ADIDAS | ADIDAS SHOE | TAPROOT DENTSU, Mumbai | INDIA | Bronze Spike |
EMERGENCY COLLECTIBLES | KOBE SHIMBUN | DISASTER PREVENTION | DENTSU INC., Tokyo | JAPAN | Bronze Spike |
MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE RESEARCH | McCANN MELBOURNE | AUSTRALIA | Bronze Spike |
GREEN LIGHT RUN | ADIDAS JAPAN | PUREBOOST | TBWA\HAKUHODO, Tokyo | JAPAN | Bronze Spike |
ADIDAS ODDS | ADIDAS | ADIDAS SHOE | TAPROOT DENTSU, Mumbai | INDIA | Bronze Spike |
MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE RESEARCH | McCANN MELBOURNE | AUSTRALIA | Bronze Spike |
RADIO
Title | Client | Product | Entrant / Idea Creation | Country | Award |
SMARTWIG | THE STAR SYDNEY | THE STAR SYDNEY | BASHFUL, Sydney / KIND AGENCY, Sydney | AUSTRALIA | Grand Prix |
ANCHOR MILK SLAMS INSIDE OUT, BLANK CANVAS, REAL | FONTERRA | MILK | COLENSO BBDO, Auckland | NEW ZEALAND | Gold Spike |
ANCHOR MILK SLAMS INSIDE OUT, BLANK CANVAS, REAL | FONTERRA | MILK | COLENSO BBDO, Auckland | NEW ZEALAND | Silver Spike |
FULLY BOOKED "LIVES 1 OF 3 - FRANK" | FULLY BOOKED PHILIPPINES | BOOKSTORE | McCANN WORLDGROUP PHILIPPINES, Taguig City | THE PHILIPPINES | Silver Spike |
DEAD HOUR BY NESCAFE | NESTLE INDIA | NESCAFE CLASSIC | McCANN INDIA, Mumbai | INDIA | Silver Spike |
PEDIGREE VACANT STARE, PEDIGREE DRIBBLE CRY | PEDIGREE | DOG ADOPTION | COLENSO BBDO, Auckland | NEW ZEALAND | Silver Spike |
PROBABLY GRAPES, PROBABLY CHRISTMAS TREE | INDEPENDENT LIQUOR NZ | CARLSBERG | TBWA\AUCKLAND | NEW ZEALAND | Bronze Spike |
FULLY BOOKED "LIVES 2 OF 3 - NICKY" "LIVES 3 OF 3 - HANNAH" | FULLY BOOKED PHILIPPINES | BOOKSTORE | McCANN WORLDGROUP PHILIPPINES, Taguig City | THE PHILIPPINES | Bronze Spike |
DARWIN, EINSTEIN | AUTISM NEW ZEALAND | AUTISM AWARENESS MONTH | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | Bronze Spike |
DEAD HOUR BY NESCAFE | NESTLE INDIA | NESCAFE CLASSIC | McCANN INDIA, Mumbai | INDIA | Bronze Spike |
MADE POSSIBLE BY MELBOURNE - THE AUDIO TOUR | UNIVERSITY OF MELBOURNE | UNIVERSITY OF MELBOURNE RESEARCH | McCANN MELBOURNE | AUSTRALIA | Bronze Spike |
FULLY BOOKED "LIVES - FRANK", "LIVES - NICKY" | FULLY BOOKED PHILIPPINES | BOOKSTORE | McCANN WORLDGROUP PHILIPPINES, Taguig City | THE PHILIPPINES | Bronze Spike |