Terminally ill patients perform standup and joke about their irreversible fate in this work for the Indian Association of Palliative Care.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Laugh at death
Agency: Medulla Communications
Client: Indian Association of Palliative Care
Nominated by:
Haruna McWilliams, VP of APAC Strategy, Essence
#LaughAtDeath by the Indian Association of Palliative Care brought the topic of palliative care to the limelight in an engaging, fresh way through comedy.
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