Wild relocates to PHD China's headquarters in Shanghai, where he will report to PHD China CEO Mark Heap.
He joins from Mindshare Middle East where he was regional client leadership director, heading up the business for HSBC affiliate SABB (Saudi Arabia British Bank) and Al Safi Danone, part of Danone International.
A native of Melbourne Australia, Wild was previously director and co-founder at Yomo Australia. Other past positions also includes trading director at Zenith Optimedia Australia and media director at Carat Australia.