Jessica Goodfellow
Jan 28, 2022

Mark Heap on ‘moving across the aisles’ to Mindshare and the ‘subtle difference’ between media agencies

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

(Unsplash)

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