Abbott shifts Gain and Ensure accounts to Bates 141 in Indonesia

The review was initially for the Gain brand only but the American healthcare and nutrition firm went on to add the Ensure brand to Bates’ remit as well.

Abbott is further seeking to step up in its presence in the local Indonesian market.

Other Abbott's Nutrition brands in Indonesia include Pediasure, Isomil and Glucerna.

According to a spokeswoman at Bates 141, an important part of the appointment is that Abbott will most likely release the work that Bates had presented in the pitch.

She added: “It is a great testimony to the strategy and the creative that was developed.”