Kenny Lim
Apr 8, 2010

Abbott shifts Gain and Ensure accounts to Bates 141 in Indonesia

JAKARTA - Abbott has handed Bates 141 the creative accounts for its Gain and Ensure brands in Indonesia following a three-way pitch.

Abbott shifts Gain and Ensure accounts to Bates 141 in Indonesia
The review was initially for the Gain brand only but the American healthcare and nutrition firm went on to add the Ensure brand to Bates’ remit as well.

Abbott is further seeking to step up in its presence in the local Indonesian market.

Other Abbott's Nutrition brands in Indonesia include Pediasure, Isomil and Glucerna.

According to a spokeswoman at Bates 141, an important part of the appointment is that Abbott will most likely release the work that Bates had presented in the pitch.

She added: “It is a great testimony to the strategy and the creative that was developed.”

Related Articles

Just Published

16 hours ago

Former Dentsu China CEO Deric Wong joins EternityX

EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.

16 hours ago

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

17 hours ago

Apple’s latest campaign celebrates innovation in ...

Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.

18 hours ago

Ahead of Trump's second-term, Meta to scrap fact ...

Traditional fact-checking will make way for X-inspired "community notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.