Abbott is further seeking to step up in its presence in the local Indonesian market.
Other Abbott's Nutrition brands in Indonesia include Pediasure, Isomil and Glucerna.
According to a spokeswoman at Bates 141, an important part of the appointment is that Abbott will most likely release the work that Bates had presented in the pitch.
She added: “It is a great testimony to the strategy and the creative that was developed.”