Actavis awards creative business to Oze

It called the creative pitch early December, inviting four agencies including JC&K and Oze Indonesia. It is understood that the other two agencies did not attend the pitch.

The appointment will see the agency creating campaigns that drive sales, as the brand has seen sales decline in recent years.

In June, Oze won the communication campaign duties for prepaid and media data services (MDS) for Indonesian telco XL Axiata, while DDB picked up BTL.

Meanwhile, JC&K's clients include Bank Mega, Bintang Toedjoe, Bronson Prima Industri and Darya Varia Laboratoria, according to its website.