Adjust’s App Trends Report 2020: A dive into the global app economy

The global App Economy is a massive yet monstrously competitive market, with an increasingly formidable number of apps all competing for a scarce resource: user attention. To improve their results, marketers must turn to industry data in order to gauge their performance against broader trends. Adjust’s latest report provides a clearer picture of how audiences are behaving and how the most successful brands keep users coming back.

Adjust’s newly released App Trends 2020 report highlights the trends that are sure to impact your app at every level. The guide breaks down a year’s worth of data across Adjust’s 1,000 most popular apps, equipping marketers with insights to boost their results and help plan for the future.

In the App Economy, success isn't a numbers game; it requires strategies that get the right users into your app — and keep them coming back. It’s here that the ability to personalise campaigns and communications is a must and to do so effectively, marketers must have an accurate map of user behaviour.

Broken down into the key verticals of gaming, e-commerce and entertainment, the report details both the challenges and opportunities each industry faces and provides useful takeaways to help marketers drive user acquisition and retention.

The report also focuses on the short-term impacts COVID-19 has had on the App Economy, and whether its effects will sustain. As users have been forced to spend more time indoors, they have turned to mobile apps and installs and sessions have increased across several verticals. Adjust’s report details exactly where audiences have flocked and dives into the data to find out whether the pandemic has influenced new behaviours in users, post install.